Zhang Yue Constellation in Hunan _ Zhang Yuehua in Hunan

What is the entrepreneurial process of Zhang Yue, president of Yuanda Group?

After graduating from fine arts, I switched to engineering until I successfully retired from a direct-fired central air-conditioning enterprise with the largest scale and the most advanced technology in the world; As an entrepreneur, he was obsessed with flying in the blue sky, got the first helicopter private driver's license in China, and also owned six (currently three) private jets; I am not tall, but I want to be a giant and practice on the battlefield of energy conservation and emission reduction. He is Zhang Yue \x0d\ "Let's get started \", president of Yuanda Air Conditioning Co., Ltd. He is lying on his side, facing the reporter, with his feet slightly crossed, supporting a small body that is half-sitting. He straightened up and rubbed his eyes. He was still in high spirits during the day, but he was slightly blurred at the moment. At this point, it is nearly ten o'clock in the evening. In the car, he started talking to a reporter of Energy magazine. \ x0d \ x0d \ focus on "first" \ x0d \ x0d \ I'm afraid even Zhang Yue himself didn't expect that he would become what he is today after being immersed in painting. From teachers to entrepreneurs, from simple business practices to freezing energy conservation and emission reduction, Zhang Yue cannot extricate himself. Every time he changed his life from a big angle, he also greatly changed his broad perspective. \ x0d \ x0d \ 12 years old, an elder once told him: "Creation is a genius, and copying is a slave." Since then, the idea of doing what others don't have and what others dare not do has taken root in Zhang Yue's heart. \ x0d \ x0d \ The surging tide of "going to sea" in 1980s struck a chord with Zhang Yue and changed his life track from then on. 1984 10, he resigned as a teacher for three years, devoted himself to the unknown struggle, and started tossing and turning again and again: starting an advertising company, operating televisions and motorcycles, and doing interior decoration. "The idea of doing business at first was very simple, that is, I didn't want my family to be poorer than others." Zhang Yue, who abandoned teaching to do business, made no secret of his simple original intention. For Zhang Yue, the winter in \ x0d \ x0d \ 1987 is particularly warm. He not only avoided the cold and humid winter in the south, but also spent a warm and comfortable winter in his hometown in the northeast with his younger brother, which also gave him the idea of making heating equipment in the south. Later, it was this idea that made Zhang Yue embark on a new life journey. \ x0d \ x0d \ "In the northeast, even in rural areas, circulating heating is very common. Build a stove outside the house and send hot water to the house through pipes. Hot water circulates in the radiator to keep warm. "Zhang Yue said," the south is wet and cold, and there are no other heating facilities except a few coal stoves. Therefore, the production and sales of boilers must have a market in the south. " \ x0d \ x0d \ After many textual researches,1June 5, 988, Zhang Yue started his groundbreaking work. He registered Yuanda Co., Ltd. in Chenzhou, Hunan Province with 30,000 yuan accumulated from painting and decoration business to develop heating equipment. \ x0d \ \ x0d \ "Thirty thousand dollars was a big start, and I felt quite comfortable at that time. 1 1,000 yuan was used for product research and development, and 20,000 yuan was used for advertising promotion, and the basic prototype of the company was created. "Zhang Yue in a relaxed tone tells the story of his not easy experience. \ x0d \ x0d \ abandoned teaching and went to sea. Zhang Yue was not hot-headed. He had thought it over and demonstrated it. "Making boilers is my brother's specialty, and his major is thermal engineering." Zhang Yue smiled mysteriously. "My brother said that boilers are easy to do, so I dare to do them." \ x0d \ x0d \ things are not smooth sailing, and Zhang Yue is no exception. After the large-scale production of boilers, although the business was booming for a period of time, it was soon found that there were defects in boilers: when hot water was delivered to the second and third floors, with the increase of height, the water pressure increased, and the water temperature could rise to 100 degrees Celsius, so that once the boiler leaked water, it might explode. \x0d\\x0d\ "After discovering boiler defects, some people advocate applying for pressure-bearing boilers, and it is ok to affix nameplates to them. It was not difficult to apply for such a boiler at that time. Many township enterprises apply. But I've heard about the explosion of pressurized boilers, and I don't think it's safe. "Zhang Yue said. \ x0d \ x0d \ Zhang Yue's persistent and determined personality directly promoted the birth of pressureless hot water boiler. 1989, Yuanda's first product-the world's first floating pressureless hot water boiler came out. The product is equipped with a ball valve and a check valve at the inlet and outlet of the boiler respectively, so that the boiler will never explode without bearing the pressure of the system. The success of pressureless boilers has brought us great benefits. The market demand is so strong that we can't do it ourselves, so we can only rent someone else's workshop for production. By selling boilers and transferring technology, we accumulated a lot of money in the second year of our business. "Zhang Yue said. \x0d\\x0d\ So, Zhang Yue realized a problem: If he wants to succeed, he must do what others don't. \ x0d \ x0d \ 199 1 year is another unusual year for Zhang Yue. This year, the pressureless hot water boiler participated in the Paris Invention Expo, which opened another window for Yuanda. \x0d\\x0d "Pressureless boiler won the silver prize in Paris International Invention Fair." Zhang Yue said, "At that time, we didn't know what an enterprise should look like, and we wouldn't think about other people's enterprises. We never watch TV or newspapers, only thinking about ourselves. After this meeting, I feel that enterprises can be bigger and should expand their inventions internationally. " \ x0d \ x0d \ An uneasy heart made Zhang Yue look for another breakthrough. \ x0d \ x0d \ Leng Xia is hot in winter, with boilers in winter and air conditioning in summer-Zhang Yue's reverse thinking pushed Yuanda to the top. Faced with the current situation of power shortage, the idea of "building an air conditioner without electricity" came into being. If pressureless boilers are still in the simple product development stage, then the concept of "non-electric air conditioning" will directly take Zhang Yue to the conscious road of energy saving and emission reduction. \ x0d \ x0d \ "At that time, there were many air-conditioning manufacturers, but they all used electricity. We heard that there are non-electric air conditioners in Japan, so we made up our minds to do it. \ x0d \ x0d \ After half a year's technical research and development, the non-electric air conditioning technology has finally been conquered. 1992, China's first direct-fired absorption lithium bromide water heater (non-electric air conditioner with direct fuel as energy source, referred to as "direct-fired machine") was successfully developed. The success of the direct-fired engine once again verified the secret of Zhang Yue's success-to be "unique". \ x0d \ x0d \ "If I had been a little lazier, I might have been a boiler for a few more years. "Zhang Yue regrets," at that time, I was more diligent than now. Maybe because you are young, energetic and restless, you want to do bigger things. " \ x0d \ x0d \ Yu Guangyuan, a famous economist, once commented that it was a blessing that Yuanda did not eventually become a boiler enterprise in its early years. \ x0d \ x0d \ strive for energy conservation \ x0d \ \ "If the global climate problem is not so serious now, I can fly the plane out instead of staying out for one night like now. I don't like staying outside. "Zhang Yue's eyes sparkled. "If building energy efficiency can be implemented smoothly, I can continue to fly." \ x0d \ x0d \ Zhang Yue, which does not give up enjoying life, is committed to energy conservation and emission reduction after realizing the seriousness of global climate change. "In fact, when I was working as a pressureless boiler, I paid more attention to energy saving and spent a lot of energy on developing energy-saving technologies. However, the motivation for paying attention to energy conservation at that time was very simple, just to make customers like it. " Zhang Yue said. \ x0d \ \ x0d \ 1996 or so, I really realized the seriousness of greenhouse gases. "This coincides with the meeting of the United Nations Framework Organization on Climate Change in Kyoto to discuss the Kyoto Protocol. This meeting made me realize the seriousness of the problem and began to pay attention to energy conservation and emission reduction. " Zhang Yue said. \ x0d \ x0d \ According to Zhang Yue, the energy-saving benefit of non-electric air conditioners is extremely high. The non-electric air conditioners sold by Yuanda every year reduce carbon dioxide emissions by about 3 million tons every year. In the past ten years, carbon dioxide emissions have been greatly reduced by about 90 million tons. \ x0d \ x0d \ "In the past ten years, Yuanda air conditioners mainly used three fuels. One is fuel oil. There was less natural gas at that time. Later, when there was more natural gas, natural gas was used. Later, with the change of climate, more attention was paid to climate protection, air pollution and other issues, and waste heat was used as energy. At present, most foreign users are using waste heat air conditioning. \ x0d \ x0d \ However, Zhang Yue thinks that non-electric air conditioners are consuming energy even if they save energy again. "At present, the carbon dioxide in the city is very high, about 450 in Beijing and 900 in Guangdong. In fact, whether it is industrial behavior or various consumer behaviors, the harm of carbon dioxide is very serious. " In this way, the seriousness of energy conservation and emission reduction is obvious. \x0d\\x0d\ If we want to solve the energy consumption problem, we must find the root cause. "If the building is more energy efficient, air conditioning is dispensable. Since the second half of 2008, I have invested more energy in building insulation. " \ x0d \ x0d \ In Zhang Yue's view, building thermal insulation is not complicated. "There are three main processes. First, the wall is insulated with foam; The second is to replace aluminum alloy with plastic windows and add three or four layers of glass; Third, the external shading is done well. " Zhang Yue said. \ x0d \ x0d \ This low-tech job needs a lot of manpower. "In the current economic downturn, doing this work is of great benefit. Because this job requires a lot of manpower, and a large number of unemployed people are low-quality laborers, these people have a very good employment space, which is the transformation of energy-saving buildings. " Zhang Yue said. \ x0d \ x0d \ Zhang Yue introduced that our research shows that an ordinary migrant worker can accept 300 square meters of building energy-saving renovation in one year. Then, there are about 654.38+0.5 billion square meters of buildings in China that need energy-saving renovation. 65.438+0.5 billion square meters can increase 5 million jobs for China every year in the next 65.438+00 years. \ x0d \ x0d \ he looked forward to, "In another year or two, if the building energy-saving technology can be implemented, I can even use the plane again. If there is no climate change, flying in your own sky is very comfortable. I will not give up enjoying it. " \ x0d \ x0d \ goes against the trend, because \ x0d \ x0d \ Zhang Yue uses his "maverick" to break the existing "hidden rules of the industry" one by one, and the accidental success in the eyes of outsiders is interpreted by him as inevitable. \ x0d \ x0d \ When many enterprises break through the "single-plank bridge of listing", Zhang Yue has no intention to promote ambitious listing. When "mutual support" became a tacit understanding, Zhang Yue did the opposite. When public enterprises were involved in debt disputes, Yuanda had not borrowed a penny for 14 years. \ x0d \ x0d \ He has his own theory about not advocating extensive listing. "After the financial crisis, the idea of not going public became more firm. First, no matter how much money is raised from the stock market, they will not feel happy, because it is not their own achievement. Second, if you accidentally owe your shareholders, you will feel guilty. Therefore, it should not be listed. " \ x0d \ x0d \ For capital, Zhang Yue is also pure to the point of "cleanliness". "At the beginning of the business, it was not very pleasant for a while. For about seven years, Yuanda was more or less in debt. It was not until 2005 that the company was completely debt-free. " \ x0d \ x0d \ Zhang Yue, who specializes in fine arts, still has the feelings of an artist. He said that he would feel very happy if he started a company like an ordinary person. "In fact, many enterprises don't need loans, but the operators put forward goals beyond their own abilities and conditions at that time; Or see new business opportunities, there may be many reasons, but in the final analysis it is a question of values. " \ x0d \ x0d \ If the lofty road is stable, it is inseparable from the business philosophy of "paying more attention to finance and focusing on research and development". "I have no other special hobbies, so I concentrate on researching new products every day. Yuanda has spent a lot of money on technical research, product manufacturing, quality management and after-sales service. The functional reliability and energy efficiency of products need to be very high to be competitive, which is my concern all the year round. " \ x0d \ x0d \ A company, where the leadership's energy is, the whole company will focus on this aspect, and Zhang Yue is very proud of it. "In people's minds, the boss should be in charge of the company's accounts and development strategy. However, this is exactly what I spend the least time on. My energy is mainly focused on product development. " Zhang Yue said. \ x0d \ x0d \ Zhang Yue's work style can be described as "scarce" in the current society. And scarce, he is better at mining scarce industries. "Success is unrepeatable. When starting a business, you must look for the scarcity of society and don't follow others. Good products and good services are scarce. I succeeded because I did what others didn't. Others have already started to do it, so I will study other ways out. " \ x0d \ x0d \ keen sense of smell makes him focus on the forefront of the industry again and again. His inner sense of responsibility made him finally stop at energy conservation and emission reduction. He declared in practice that the responsibility for society and environment can make enterprises go further.