Do you know the top ten effects of impression formation?

In this issue, what we have compiled for you is the psychological effect of 10 impression, which is your explanation of others, or the reasons why others form your impression. If you don't understand why others are indifferent to you, suddenly alienated from you, or even biased against you, most of you can find the answer from the psychological effect of the following 10 impression. What are they? Look down ~

The influence of the first impression formed by the two sides on the future communication relationship is a "preconceived effect", which is called "first cause effect" and "first impression effect", which was first put forward by American psychologist Lochines.

(Men and women blind date, they don't meet for the first time, mostly because they have a bad first impression and feel wrong. )

When multiple stimuli with different meanings appear in turn, the decisive factor of impression formation is the new stimulus that appears later. For example, if you introduce a person, say his advantages first, then say "but" and many shortcomings, then the effect of the latter words on impression formation belongs to "recency effect", that is, the psychological effect of recent stimulation on impression formation.

You are confused by the sudden alienation of good friends. The reason may be that your recent behavior has changed his impression of you. )

In people's communication cognition, a particularly prominent feature and quality of the other party masks people's correct understanding of other qualities and characteristics, thus forming a subjective impression from point to surface or from one side to the other.

This illusion phenomenon is called "halo effect" in psychology, also called "prejudice effect" and "aperture effect", which was discovered and confirmed by American psychologists H Kelly, s·e· Ash and others.

(Many people will unconsciously "judge a book by its cover". Are you there? )

People always have preconceived ideas when judging a thing, and their thinking will be influenced by the first information or the first impression. The initial value of the first information is like an anchor that sinks to the bottom of the sea, fixing people's thoughts in a certain place, which leads people to unconsciously pay too much attention to the information obtained at first when making decisions or judgments. This psychological phenomenon is called "anchoring effect", also called "sinking anchor effect".

The leader asked me to find someone to follow up the work progress, and specially reminded me that this person has serious procrastination. So "procrastination" is the first message I remember about this person, which goes deep into my mind like an anchor. )

We will prefer what we are familiar with, and the more familiar we are, the more we like it.

This psychological phenomenon is called "exposure effect", and social psychology also calls this effect "familiarity law", that is, the more familiar things are, the more favorable they are, and as long as they appear frequently, they can increase their favorable feelings.

(The exposure effect doesn't include that the other person hates you, that is, the other person doesn't like you, and you still brush your presence in front of him all day, which is simply bring disgrace to oneself. )

People like people who like themselves more and more, and don't like people who don't like themselves more and more. This psychological phenomenon is called "increase and decrease effect".

So, if you like someone very much, don't tell the whole story, but have some reservations. )

When a person is labeled with a word or noun, TA will conduct self-image management to keep his behavior consistent with the content of the label. Because this phenomenon is caused by labels, it is called "label effect".

The kindergarten teacher praised a student who sat correctly in class and asked other children to learn from him. The praised child will sit upright in every class from now on. )

The general view and personal evaluation of things or people subjectively think that they should have certain attributes or characteristics, while ignoring the individual differences of things or people. This psychological phenomenon is called "stereotype effect" and "stereotype".

Although stereotypes can be judged within a certain range, they can quickly understand the general situation without exploring information, saving time and effort, such as classifying people according to gender, age, race, region, appearance, occupation, constellation and hobbies. But they may often form prejudice and ignore individual differences.

I used to think that my classmates from Inner Mongolia rode horses to school, my classmates from Shanxi had mines at home, and my classmates from Peking University and Tsinghua were all gods. )

Japan's Matsushita Electric Appliance Company has a famous saying: "Although the defective rate accounts for 1% of the total, for customers who buy defective products, it is equivalent to buying 100% of the defective products. That is, the product quality is either 100 or 0.

When we eat melon seeds, although we eat a lot of good melon seeds, as long as we finally eat a rotten melon seed, the taste of eating melon seeds will be completely changed this time, which will leave a bad impression on people.

In impression psychology, the 0-point rule is also called rotten melon seed effect. A person's impression, although we usually only have 1% bad attitude, but for the people we associate with, this 1% bad attitude is equal to 100% bad attitude, thus forming a bad impression.

This is the famous "zero point rule", also known as "100- 1=0" law, rotten melon seed effect, 1= 100 effect.

I ate a rat shit in a restaurant, and I will never go there again in my life. )

If a person is satisfied with the product he bought, Ta will tell the eight people around him about this good feeling. But if Ta is not satisfied with the product, Ta will tell at least 20 people around him this bad impression. This psychological phenomenon of buying is called "Aguayo effect", which was discovered by American economist Raphael Aguayo.

I ate a rat shit in the restaurant. I have to tell everyone around me when I get back, and then I have to spread it among my friends. )

That's all we share with you in this issue, hoping to bring you some inspiration and gains. For more complete works of effect laws, please refer to WeChat "Complete Works of Law Principles and Effects" and keep updating.