What problems should we pay attention to in the development of WeChat applet?

1, product positioning of small program development

Some users develop applets just to serve consumers, but some enterprises try to benefit from them. The positioning of natural products is different for different purposes. Everyone needs to find the positioning of their products according to their own products and industries, and finding the positioning can get twice the result with half the effort.

2. Do a good job in offline promotion.

Small programs need offline promotion. Only through offline promotion can we let everyone know the existence of this small program. You can locate applets, let nearby users see them based on the geographical location, and let them search through the function of "nearby applets". You can also use the more traditional method, that is, distribute leaflets and hold some activities, so that everyone can enter by scanning the QR code and become your applet fans.

3. Seek cooperation from third-party development companies.

Although the cost of applet development is not as high as APP, and its construction system is not as complicated as APP, generally speaking, companies and businesses do not have the ability to develop applets. Therefore, we need to find a professional third-party development company to cooperate, and through their professional skills to create their own exclusive small programs, and it is cheaper to find a third-party development company to cooperate than to set up their own development team.

4. Pay attention to the user experience in the development process.

When you use a small program, you may find that the small program has no function of sending information for the time being, but it already has interactive functions such as customer service. If you want to create a better applet, you must pay attention to the user's experience in the development process, so that users can really feel the convenience and quickness of applets different from native apps in the process of using applets.

5. Let's start with the influence accumulated by the official WeChat account.

Most enterprises have their own official WeChat accounts before developing applets. We can use the official WeChat account to promote the applet, and then use the applet to let the user enter the subscription number for secondary conversion, thus accumulating fans for the official WeChat account of the enterprise. Secondly, it can realize the goal of realizing the realization of small programs developed by everyone. At the same time, doing a good job in the service of small programs can ensure a steady stream of traffic and gain more users.