What are the impacts of commercial micro-movies on consumers?

Microfilm is a kind of micro-marketing and a new media marketing! The storm caused by microfilm is not only Mousse's adventure, but also BMW's TheHire, the toilet chronicle of special pottery bathroom and the twelve constellations of Orange Crystal Hotel, which not only spread rapidly in a short time, but also effectively increased the sales of brand products!

According to statistics, people aged 19 to 39 account for 73% of the audience of micro-movies, and they have a strong concern about micro-movies, a new thing in the network. 89.6% of the audience are willing to accept micro-movies, which is far behind the traditional media (print advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc.). ) used to spread corporate brand marketing or products.

In addition, Ye Maozhong also said that in the era of fragmentation, the time and space of the media are cut into pieces, and people's attention will be distracted. In this case, the target consumer attributes will be erratic! So in this fragmented era, how to market corporate brands? Especially this is an era of aversion to advertising! This is also an important reason why enterprises have turned their attention to micro-marketing, especially micro-movies!

Modern people have great work pressure and a fast pace of life. Microfilms with relatively short time are being favored by more and more netizens. This is the advantage of microfilm! Previous movies were as short as one and a half hours, as long as two hours, or even longer! For a fast-paced netizen, there is not so much time to watch a movie! Microfilms are different. You can tell a story in tens of seconds to ten minutes! In contrast, micro-movies are more popular with everyone!

Furthermore, media fragmentation is the general trend. There are 700 million online audiences in China, a considerable part of whom are online shoppers with purchasing power, and the market potential is huge. Just as the "Twelve Constellations" of Orange Crystal Hotel has 4 million hits per day, it brings an increase in occupancy rate 100%. This shows that microfilm has conquered the audience naked with its advantages! In these few short minutes, the perfect grafting of brand advertisements has defeated consumers under the pomegranate skirt of the brand!