What are the three perspectives put forward by Chairman Aili?

Liu Aili, chairman of China Post, put forward three perspectives, namely, customer perspective, competition perspective and industry optimal perspective.

Taking the construction of standardized management system as the starting point, we will gradually establish a comprehensive benchmarking system with hierarchical classification. Use the methodology of three perspectives and three laws to benchmark products, services and cost performance from the customer's point of view; Benchmarking benefits, efficiency and market share from the perspective of competition; Benchmark all links and elements from the best perspective of the industry.

Follow the laws of the industry, benchmark the successful path of competitors and learn from the beneficial experience of the industry; Follow the market rules, benchmark the optimal setting of each link and the optimal allocation of each element; Follow the law of value, settle accounts and encourage measures for benchmarking links.

The strategic process of China Post is from "following strategy" to "homogenization strategy" and then to "differentiation strategy", and "collaborative strategy" runs through. Based on the two principles of "three views" and "three laws", we should find the gap, seek innovation, promote reform and build advantages.

Changes brought about by three perspectives:

Based on the "customer perspective": small and micro merchants value the handling fee price, while medium and large merchants value the payment scenario and customer experience. In order to meet the needs of all kinds of merchants, we have successively introduced the acquiring products of three companies, such as WeChat Post Pay, Guo Tong Xingyi and Tonglian, to create a product combination of "two-dimensional code water label+cloud horn" and "cashier equipment+smart scene" to realize product empowerment and enhance the merchant experience.

Based on the "competition perspective"-the normalization of grass-roots units and outlets, do a good job of peer research, understand the characteristics of their own products, price strategies and competitive means, rely on their own products, and take quality service as the foundation to implement differentiated marketing on the benchmark.

Based on the "best practice perspective"-state-owned banks are at the leading level in the development of industry merchants and the construction of payment ecosystem. Give full play to the advantages of postal outlets covering urban and rural areas, professional collaborative marketing, team support and frequent visits by employees, and focus on small and micro industrial and commercial households with strong willingness to deposit and easy to be ignored by other banks to implement differentiated marketing.

Refer to the above contents: China Post-use "three views" to find the gap, use "three methods" to promote reform, deepen "two concentration" reform, and build the competitive advantage of postal delivery network