Li Jiaqi via constellation

What are the characteristics of the live broadcast of Li Jiaqi and Victoria? What is the most obvious difference?

To sum up, the characteristics and differences between Li Jiaqi and Viya live broadcast are as follows.

Product and product collocation: It is very important to choose a good product no matter what industry. At present, most of the products selected by online celebrities live broadcast are women's make-up, skin care products, clothing and practical fast-moving consumer goods. Take the analysis of the main products of Li Jiaqi and Weiya, two Taobao live broadcast giants, as examples. Most of Weiya's fans are Mabao people. After watching her live broadcast, it should not be difficult to find that her main products are women's wear, ladies' boutique, skin care products and household items, and most of them are her own products. Weiya has a wide variety of goods, which can almost meet the requirements of "Weiya women". At the appeal of female fans, she once sold foot-soaking buckets in the live broadcast room.

Li Jiaqi's live broadcast products are almost all women's cosmetics and skin care products, and lipstick is the first category. A "buy it!" Thousands of young women will press the payment password. This also meets the crazy demand of young women after 90 s and 00 s who can't walk when they see lipstick. Because of different groups, the highest unit price products of Viya will be higher than those of Li Jiaqi.

Because to a certain extent, Ma Bao's consumption power is relatively strong. In addition to the choice, let's look at the product portfolio. Both of them use a very lethal combination, "product+premium gift". Let's take Viya as an example. This year's double 1 1, almost every product of her comes with value-added gifts. For example, this Lancome product is amazing. You only need to spend 1860 yuan to buy a set, and you can get a lot of Lancome star skin care products, worth more than 4,000 yuan. Enough to make many girls want to stop, so it sold out in less than 5 seconds.