What should WeChat official account send?

1. Heavy vertical portal category: replace some information of the original industry portal website, and if it is done well, it will cause a sensation in the professional circle!

2. Health care category: This category generally seems to have no nutritional value! Especially copying each other, but the positioning age is about 4 or 50 years old. The main reason for realizing less value is that the positioning is too vague. The later the opening rate, the lower the forwarding rate, and the previous dividend period should have passed.

3. Constellation sharing: As the circle of friends becomes more and more rational, more and more such content dies, and the main users of forwarding tend to be younger, and the possibility of crossing the age is very small.

4. Story solving: At present, the WeChat public platform is dominant in decrypting things from the 1960s and 1970s.

5. Self-media category: including personal voice and various UGC community tubas. For example, some super V's in Zhihu, Douban and Weibo will build a WeChat public platform to reuse the content and transform it with fans.

6. Switching to the same industry transformation: This is different from portals, because such portals are generally forced out. Content advertising is more natural. Summary: First of all, you need to confirm what kind of articles you want users to see. Under what conditions? What kind of purpose is achieved? Buy directly? Forward? Speculation? The atmosphere is still set off. Then you will find that you lack fans, and it is a long process to cultivate fans.