Background of Chinese Painting Posters-How to Make Posters _ How to Make Poster Publicity Pictures

] Wizard in ]PNG format (can also be used as a brush) [/URL]

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The seventh topic of Chinese painting

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Come and have a look. Occasionally. [/URL]

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German art pictures ... depth pictures [/URL]

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German art pictures ... depth map continue to play! [/URL]

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] A few small texture maps! [/URL]

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] calendar template [/URL]

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] Another set of pig calendars (keep uploading, take your time) [/URL]

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] A set of flower backgrounds [/URL]

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] pixel flash box [/URL]

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] Continue to send beautiful wings [/URL]

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] There are too many beautiful personalized signature pictures [/URL]

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] Some great photo frames [/URL]

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] Some pictures of catgirls, girls who like cats can come in and have a look [/URL]

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】 【 Shocking 】 Super design material, a website that can't be read for a lifetime [/URL&; fromuid= 183 186]

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] Beautiful scenery composite map [/URL]

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] gentle girl picture [/URL]

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My own collection, share it with you. [/URL]

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] Stereo indicator icon [/URL]

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] a cute little picture that can be used as an avatar [/URL]

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] [Upon request] Poster background materials [/URL]

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] Another set of romantic backgrounds (plus or minus) [/URL]

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How beautiful the sky can be. (Sky Series) [/URL]

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I found some nice black backgrounds [/URL]

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Snoopy promises that you will love it. [/URL]

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What are the traditional forms of poster design? Visual communication design is an art with "picture" as the information carrier, and it is also a design art form combined with communication. Among them, poster is an unusual communication carrier full of information and communication, which can often make people quickly identify the content and meaning conveyed by graphics without reading or prompting words. Pierre Mendel, a German design master, said: "Posters are not only for attracting people's attention and understanding, but also a beautiful language, reflecting a country's national tradition and social culture."

However, under the influence of globalization, modern visual design in China is full of visual language influenced by the West, and the "aphasia" phenomenon of "internationalized" visual symbols and "localized" visual language is very prominent. The great harmony of world design is its end. When the design loses its national personality, it not only fails to reach the goal of "world level", but is actually on the way to decline. The real "China design" should try to find something rooted in the nativity of our nation and meaningful to the whole contemporary design language. A good poster should look for "China characteristics" that can identify, analyze and interpret the wisdom, artistic conception and spirit of our nation. We should seek the right direction for "China Design" and provide the local wisdom and imagination for the enrichment of international poster art design.

(A) the inheritance of national culture and poster design

The culture and art of the Chinese nation is a rich treasure house, which has profound enlightenment and reference significance for poster design. In the face of rich national cultural resources, we can re-understand and re-explore at multiple levels and angles.

1. Learn artistic skills.

The development of China's 5,000-year-old civilization, whether it is palace art or folk art, whether it is literati painting or religious painting, has accumulated a large number of rich and diverse artistic expressions through the creative practice of painters, artists and craftsmen in past dynasties. From painted pottery in the Neolithic Age to bronzes in the Yin and Shang Dynasties, from vessels and silk paintings in the Warring States Period to sculptures and reliefs in the Han Dynasty, from paintings in the Tang and Song Dynasties to porcelain in the Ming and Qing Dynasties, as well as paper-cutting, woodblock New Year pictures, architecture, ornamentation, costumes and masks, which are widely circulated among the people, fully embody various techniques such as grandeur and dexterity, simplicity or exquisiteness, neatness or extensiveness, enthusiasm or elegance, simplicity or luxury. Whether it's the brushwork of traditional Chinese painting or the rounded decoration; Whether it is exaggerated folk paper-cutting or woodblock New Year pictures with strong colors, all these provide rich expression forms and schema language for the present poster design. Jin Daiqiang created a poster with China cultural characteristics for the Japanese "Freedom" paper workshop, and used the raw edges of traditional handmade paper on the paper grain. The change of bamboo pattern on rice paper constitutes the image of artistic conception evacuation in China's landscape natural painting, which shows China's unrestrained humanistic temperament and carefree attitude towards life. The whole poster production combines the traditional artistic expression techniques of China, and highlights the style of the works to the fullest. For today's mechanical tools, computer technology has brought a rational tendency of monotonous expression, and traditional national artistic expression has played an important balance role in the coordination of modern means and intelligent means.

2. Learn from image elements.

After a long history, China's culture and art have gradually formed figures and patterns with typical cultural connotations. They include figures, plants, animals, totems, geometric symbols and other forms of images, as well as some widely circulated allusions, idioms, legendary figures and scenery, as well as some established things and combinations. For example, Mei Zhusong's three friends symbolize faithful friendship, Sanyang Kaitai symbolizes good luck, lotus and fish mean "more than every year", and magpie and plum blossom mean "beaming". These graphic elements with strong local flavor are an important part of national culture. As Mr. Zhang pointed out, "Folk art is a primitive culture". If these elements with national characteristics are organically combined into modern poster design, it will undoubtedly bring a fresh wind to the monotonous modern design style.

For example, Han takes the ice crack (opening film) as his creative concept, combining Chinese character quotations and the poster of Suzhou Impression. The opening pattern pane and the brushwork of "three points of water" constitute the main body of the word "Zhou", highlighting the word "Su" in the plaque of "Hanshan Temple outside Gusu City" to show Suzhou. The background is the shadow of mountains and rivers and the photo of a ship, printed in black and silver, which shows the poetic artistic conception of China.

3. Learn from thinking.

The holistic, dialectical and causal thinking mode in China's traditional culture emphasizes the dialectical unity and interrelation of all aspects of things, and its thinking process emphasizes synthesis and induction. Reflected in the view of nature, it emphasizes "harmony between man and nature", "nature", "I don't care about things" and "God disposes". His thought comes from Taoism, Confucianism and Zen in the pre-Qin period, and it is the basic core of primitive and simple chaotic thinking methodology. China's unique way of thinking provides a powerful ideological weapon for modern science and technology to unlock some knowledge codes. The ideas and ways of thinking contained in the three major discoveries of modern science-quantum mechanics, relativity and chaos theory are quite consistent with the traditional ways of thinking that emphasize integrity, harmony, relativity and transformation contained in China's national culture. China's painting theory and design principles are closely related to this way of thinking. The essence of this way of thinking is revealed in the rotation of yin and yang in the ancient Taiji diagram, the abstract ambiguity of bronze decoration, and the coexistence of freehand brushwork and realism in Chinese painting. We know that the transformation of thinking mode into poster design often produces creativity, and creativity is an idea that exists in people's subconscious. The emergence of a good thinking concept can transcend any factors that hinder communication between human beings and reach a higher level of communication with each other. It is one of the indispensable conditions for "China Poster Design" to enter the international design stage. When designing posters, our designers can combine the creative thinking of their works with the traditional view of nature, philosophy and way of thinking of the Chinese nation, which often produces unexpected results.

(B) National traditional culture and contemporary poster design

The interaction and win-win between Chinese and western cultures has become an inevitable trend of the development of the world multicultural pattern. Poster design should be rooted in the soil of the essence of local culture, deeply understand the traditional "China characteristics", absorb foreign excellent consciousness and methods, and be eclectic and comprehensive, so as to have its own unique characteristics and a design concept and practice system that does not lag behind the international trend.

1. Creative transformation of the essence of national culture

For our national culture, we should not only explore the rich resources contained in it, but also see its shortcomings and defects. When designing posters, you should learn to use them flexibly. Many designers still have the tendency of "borrowing ancient self-respect", thinking that putting on a few ancient costumes or moving out of allusions and myths is to carry forward people's nature.