Many gold shops are crowded, and investors are keen on "Nuggets"

As the Spring Festival approaches, many investors begin to buy new year's goods and choose gifts. With the rising price of gold since the New Year, many gold shops have ushered in the peak of passenger flow.

A few days ago, a reporter from china securities journal visited several gold shops in Beijing. Many customers choose goods at the counters of gold pendants and transfer beads, and some customers buy investment gold bars in the hope that the price will rise. The industry believes that the price of gold is expected to open a new round of market. Some analysts also reminded us to be wary of short-term adjustments.

"Little Golden Bean" is popular.

A few days ago, the reporter walked into Caibai Jewelry Xicheng Head Office and saw many customers buying investment gold bars, transit beads, gold pendants and other commodities at the counter. The counters selling transit beads are crowded, and many customers choose their favorite styles of transit beads accompanied by relatives and friends.

"The Chinese New Year is a good color, and it will be practical when the money is spent." A lady who bought three transit beads at one time said after closing the account. Another lady, accompanied by relatives and friends, bought three gold bills with "to beno. 1" printed on them, and prepared to give them to children who are still at school at home.

On the afternoon of June 65438+1October 65438+February, the reporter walked into Beijing Huiju Xihongmen Shopping Center and visited the gold shops such as Caibai Jewelry, Zhou Shengsheng, Chow Tai Fook, Zhou Dasheng, Lukfook Jewelry and Laofengxiang. Although it is a working day, there are still many customers choosing goods, and transshipment beads are still the "good heart" of many customers.

A staff member of Chow Tai Fook said that some Chinese zodiac transfer beads are very popular and are close to being out of stock. If you don't have much experience in buying jewelry, you may wish to use transshipment beads as the first choice for entry. The price is right and the meaning is good, so it is very suitable for buying on holidays.

According to the staff of several gold shops, the transit beads, commonly known as "small golden beans", are very popular with investors because of their light weight and low price. The price of a single transit bead ranges from several hundred yuan to thousands of yuan, and customers can also make multiple transit beads into bracelets according to their needs.

Multiple factors stimulate purchasing enthusiasm

The reporter's investigation found that many customers are looking for gifts, and the Spring Festival preferential activities carried out by the gold shop are also the reasons for attracting many customers.

For example, Caibai Jewelry currently has a coupon rebate activity of 2,000 yuan accumulated in 30 yuan, with no upper limit. Liu Fu jewelry can enjoy a discount of 40 yuan per gram for some gold ornaments, and 20% discount for Zhou Shengsheng Charme selected transfer beads.

In addition, since the end of 2022, the rising price of gold has also attracted some customers to buy investment gold bars and other commodities, with a view to maintaining and increasing the value. There are also some old customers who choose new jewelry through "trade-in" activities, so as to obtain higher-value products.

"There are not many customers at present." A staff member of the investment gold bar counter of Caibai Jewelry Xicheng Head Office told the reporter that as the Spring Festival approaches, more customers will be welcomed in the next few days.

The data shows that as of press time, COMEX gold futures price reached 1.887 USD/oz, and in 2022 it was 1 1, and the price increase has exceeded 15%.

Looking forward to the market outlook, soochow securities's research report believes that the current peak of interest rate hike by the Federal Reserve is approaching, the upside-down interest rates of long and short bonds in the United States are intensifying, the GDP performance of the United States and the European Union is weakening, the expectation of overseas recession is intensifying, the rate hike is expected to slow down, and geopolitical factors are superimposed. It is expected that the price of gold will start a new round of market.

The World Gold Council believes that various favorable and unfavorable factors are complicated, which means that the performance of gold in the next 12 months may be very similar to that in 2022, and it will be stable and positive. However, various factors are still full of great uncertainty, and the possibility of extreme results still exists.

A number of gold shop employees in Beijing said that most customers who buy gold products now are gifts for the Spring Festival, and they should comprehensively analyze their own needs, including product use and product price.