What brand do big companies buy for Mid-Autumn Festival gift boxes? What kind of gift would you choose?

Tencent has been focusing on national style design for the past two years. Last year was a dark gray "Great Wall Brick" design, full of sense of science and technology and advanced sense.

This year is more simple than last year, and the whole picture is very simple and light. The theme of this time is "Guangxi is the companion, and geese follow". It is worth advocating that Tencent's packaging this year uses environmentally-friendly sugarcane pulp, while kraft paper handbags use natural fiber pulp.

However, it also cleverly avoided the inseparable moon element, chose osmanthus fragrans in September as the main color, and skillfully used homophonic stalks to make osmanthus fragrans more noble and properly integrated into the concept of companionship and reunion.

Alibaba

Alibaba has been using the theme of "together" in the Mid-Autumn Festival from 2065438 to 2007, that is to say, the packaging of "reunion" still uses last year's oranges.

Mid-Autumn Festival gift box 1 * * has two floors: the first floor is the zoo blind box with doll picture books; On the second floor are moon cakes.

Meituan

Meituan continued last year's painting style and designed a very delicate yellow toolbox with the theme of "the most beautiful reunion". Meituan's APP body appears, and the gift box adopts double-box design, and the storage function is upgraded ~

And there are super cute handmade, left-handed moon cakes and right-handed milk tea, which are not pleasant ~

In addition to cartoon hand-made and moon cakes with different tastes, the most surprising thing this year is the letter written by the CEO of Meituan to every Meituan employee. Humanistic care is full at the moment ~

JD.com

The theme of this JD.COM Mid-Autumn Festival gift box is "Moon Shadow Dunhuang". In the cooperation with Dunhuang Museum, DOGA combined with Dunhuang classic element "flying belt" to form a vibrant vitality in the desert.

The most distinctive thing is that there is a Dunhuang style silk scarf in the gift box. In addition to silk scarves, the gift box also contains a decorative painting, five moon cakes, 1 box of teabags and a "projection lamp" with dolls.

millet

Xiaomi Mid-Autumn Festival gift box is to carry out the retro style to the end and create a "music" light treasure box with music as the theme.

The gift box looks like a retro radio. The things in the gift box include moon cakes, biscuits and a tape. Its packaging is a star item in the ecological chain of Mijia smart home, full of brand technology elements.

ByteDance

ByteDance's gift box this year is very "heart-warming", with the theme of "public welfare". Many of the pictures printed on the gift box in ByteDance were sketched by children in Yitong Paradise. The style, brushwork and composition of these paintings are still a little immature, but each painting expresses the children's beautiful expectations for the future.

This Mid-Autumn Festival gift box is in the form of retro decorative painting, with the Goddess Chang'e flying to the moon and space flight as the main body, showing human exploration of the moon from ancient times to the present. The embellishment of children's paintings adds childlike innocence to the romance of the gift box. The bonus in the gift box-two cold glass dishes stacked together is also a picture.

Baidu (the world's largest Chinese search engine)

As we all know, after a series of temperature marketing, the scientific and technological genes and humanistic thoughts in Baidu brand have reached a clever balance, and the brand's recent theme "Love this era, the sea of stars" is fully displayed in the gift box. Baidu gift box contains a story and blessing about the stars and the sea. Baidu bear in spacesuit landed on the moon and sent a Mid-Autumn Festival blessing from the universe.

Kuaishou

The theme of this Mid-Autumn Festival gift box by Aauto faster is "Moon Post Office", and the content is quite rich. Every gift is related to daily life. In addition to moon cakes, there are also "Aauto Faster Orange" handbags and coffee cups made of coffee grounds, which really put "practicality" into practice.

bilibili

This year, the small broken station is also moving towards the sea of stars. The theme of "Monthly Plan" not only symbolizes the continuous upward breakthrough of the brand from breaking the circle to listing, but also carries the original "second-rate" attribute of Bili Bili. With aerospace as the theme, there are small TV building blocks, lunar rover and blind box games that hide the observation car of Yutu. It's very cute.

Wang yi

This year, Netease started the bombing mode of the Mid-Autumn Festival, in which the whole family sent blessings.

Netease Games launched the gift box of "Wind Comes to Rhyme, Ring Comes to Bless" for the first time, Netease Media presented the exquisite gift box of "Steam Month" between fantasy and science, and Netease YEATION presented the Mid-Autumn Festival gift with the theme of "Full Moon Night in Chinatown".

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