Endeavour brand introduction

"Endeavour" wine series belongs to the brand products of Australia Consistent Wine Company (formerly known as Constellation Wine Australia, officially renamed on June 27th, 2065438+0/kloc-0). Constellation is the largest wine operator in the world. Australian Constellation Wine was founded by Thomas Hardy in Adelaide on 1853, and soon became the largest wine producer in South Australia.

1850, 20-year-old Thomas Hardy arrived in South Australia, Australia, worked as a gold miner and herder at Reynella Farm for three years, accumulated some capital, and bought a piece of land on the Dorens River, named "Bankside". Thomas Hardy planted grapes on this land and started a wine-making business. He was very successful, and the wine he produced was very popular in Australia and Britain, so he bought Tintara Vineyard Company and expanded his business scale. 1967 Acquired the largest wine company in Western Australia, and the "Endeavour" series of wines were produced and filled by Emu Wine Company. After that, the company made several major acquisitions and mergers, and its development grew stronger and stronger. In March 2008, Hardy Wine Company was renamed Australian Constellation Wine Company. After successfully acquiring the Australian and British brands of Constellation Company, the company changed its name again. At present, the name of the company is consistent wine as we know it.

The idea of creating a wine brand "Endeavour" originated from the great navigator and explorer James Cook in the world. 1768, Captain Cook was entrusted by the Royal Society to set sail on the Endeavour, crossed the Atlantic Ocean and the Pacific Ocean, and finally arrived in today's Australia on April 28th, 1770, and declared it the territory of the British Empire. To commemorate Endeavour's first arrival on the Australian mainland, Captain Cook even carved the date on a rubber tree. Mr. Loyd Wilson, the founder of the brand, worships Captain Cook very much. He has been infected and inspired by his tenacious struggle and indomitable spirit, and the wine named "Endeavour" is also produced in memory of him.

"Endeavour" series wines are widely loved by the public because of their rich fruit aroma and cheap price after being launched in Australia. The professional team of Shenzhen Ran Zhi Wine Co., Ltd. went to Australia to select wine. After careful tasting and comparison, Shiraz and Cabernet Sauvignon, the most representative wines in Australia, and Shiraz Cabernet Sauvignon, Australia's original brewing method, were finally selected. Since Ran Zhi Liquor was introduced to China for the first time, "Endeavour" series wines have been gradually understood and loved by domestic consumers.