What does Haidilao logo mean?

The first thing I saw was a "hi" and a message bubble greeting customers. Show the meaning of interaction.

Hi is an international greeting, and Haidilao has a global demand.

H is shaped like a pair of chopsticks, which shows the elements of chopsticks in hot pot catering.

Hi, I was replaced by a pepper, which embodies the spicy characteristics of hot pot.

The whole happiness looks like a word "Sichuan", showing regional elements.

The whole icon is red and bright, highlighting the lively and spicy characteristics.

The overall icon design style is younger and easier to enter the younger group.