Communication theory and skills

Communication is a discipline that studies human communication, mainly focusing on the transmission of information and the receiver's understanding and response to information. In modern society, communication is very important to help people better understand the contents of media, information and communication. This article will discuss the basic theory and skills of communication.

communication scheme

The theory of communication mainly includes the following two aspects:

1. Media theory

Media theory mainly studies how different types of media affect people's behavior and thoughts. The most famous media theory is the viewpoint that "media is news" put forward by marshall mcluhan, the author of * * Dictionary. He believes that media itself is a kind of information, and it is more important than information itself. In other words, the media itself is a description of the world, and our thinking and behavior will change because of the media we accept. For example, in today's society, TV, Internet and other media not only convey a lot of information, but also shape our values and behaviors to a certain extent.

2. Reputation management theory

Reputation management theory mainly studies how enterprises and brands can enhance their reputation in the market through effective means of communication. One of the most famous theories is the concept of "guidance" put forward by his father Edward bernays. He believes that the media has great influence on the public, and politicians, social activists and advertisers can use certain skills.