When did Maotai Zodiac wine come on the market?

Kweichow Moutai zodiac wine

Kweichow Moutai Co., Ltd. and China Zodiac design giant Mr. Huang Yongyu jointly created Maotai brand wine. This product invites artist Huang Yongyu to draw the zodiac pattern on the bottle of Maotai, aiming at creating a combination of national wine Maotai, national artists and the essence of the zodiac culture. It is a noble drinking, high-end collection wine and high-end gift wine sublimated from Maotai high-quality liquor.

This is another cultural landscape of Maotai, the national wine, after the Olympic Maotai, Shi Sheng Maotai and Expo Maotai. Maotai Zodiac Liquor is the first high-grade liquor in China as an asset equity product.

Product category

Maotai Zodiac wine is divided into ordinary, special and personalized collections in style. The ordinary model is two bottles of Maotai Zodiac wine with the same relief pattern built in; The special collector's edition is a set of 12 bottles, which includes all the styles of the zodiac. At present, only 600 sets have been sold. Each set of bottles has a year number and a special number, which can be collected.

Personalized collector's edition, aiming at the special requirements of consumers, introduces the personalized customization mode of Maotai Zodiac wine, that is, according to the predetermined requirements of consumers, the metal brand of the zodiac is made into gold and silver, and the name information of consumers is added to the bottle.

Product impact

Editor? speech sound

As soon as Maotai Zodiac Wine was released, Beijing Jinmajia Property Rights Network Trading Co., Ltd., a subsidiary of Beijing Property Rights Exchange, sold the product in the form of asset rights products online. The online auction of liquor as an asset equity product is the first time in China, and it will become a new model of liquor collection and trading.

The first collection of Maotai Zodiac Wine was auctioned at the same time through the combination of online auction and on-site auction, and was finally auctioned by online auction guests at a price of 6.5438+0.022 million yuan.

Collection value

Kweichow Moutai (Zodiac) is a new brand liquor launched by Kweichow Moutai after the Olympic Maotai and Expo Maotai. The launch of Kweichow Moutai (the Zodiac) combines the brewing culture of the national wine Maotai for two thousand years with the essence of the Zodiac. Huang Yongyu, a national treasure artist, created this special year Moutai with high collection value.

This collectible Kweichow Moutai (Zodiac) is a 53-degree special aged wine produced by Kweichow Moutai Co., Ltd., and its outer packaging adopts ceramic technology. Each wine bottle is inlaid with a special metal plate with a picture of the Chinese zodiac painted by Mr. Huang Yongyu.

Kweichow Moutai is divided into ordinary version and collection version in style. The ordinary model is two bottles of Maotai Zodiac wine with the same relief pattern built in; The special collector's edition consists of 12 bottles, including all 12 zodiac styles. Most importantly, only 600 sets of special collector's edition have been issued, and each set of bottles has a year number and a special number, all of which are collectible.

Refer to the above? Baidu Encyclopedia-Kweichow Moutai Zodiac Wine