How does insurance marketing communicate with strange customers?

Insurance marketing is actually very simple, you don't need to have high sales skills, you just need to master some simple points

How does insurance marketing communicate with strange customers?

Insurance marketing is actually very simple, you don't need to have high sales skills, you just need to master some simple points and taboos. Knowing how to use your mouth and sales points can easily win a customer; If you don't know what to avoid, you will fail. Below I have sorted out the methods of communication between insurance marketing and strange customers for your reference.

The first meeting of communication methods between insurance marketing and strange customers-breaking the deadlock

Besides dressing appropriately and talking appropriately, how can we make a good impression and become a likable person when we meet for the first time?

The way for insurance marketing to communicate with strange customers is to introduce yourself and create a personal brand.

When it comes to self-introduction, most people may talk about hobbies, horoscope blood type, family education, etc., but if it is in a business situation, the other party may not be interested in hearing you talk about your achievements in life in detail.

What is a good business self-introduction? Qiu Tianyuan, former CEO of Epson in Taiwan Province Province, China, believes that, first, the time should not be too long, usually not more than 1 minute; Secondly, we should achieve three purposes: let others remember themselves, let others remember their expertise, and remind others of your expertise, so that they can find you.

A person is a brand. If you can't make the other person remember your name on important occasions, just like a product that can't impress customers, you can hardly expect to "sell" yourself. Qiu Tianyuan suggested that you can choose a loud English name for yourself, or add adjectives to your Chinese name, which is easier to remember.

Secondly, simply show your expertise, and if necessary in the future, the other party will be happy to help; Finally, in order to increase your accessibility, you can leave a blog address in addition to your contact information and update the news at any time. Maybe you will find like-minded friends while expressing your feelings.

The communication method between insurance marketing and strange customers is sincere and dedicated.

When talking with people, apart from distraction, "eyes" is the most important way to convey concentration and sincerity. Qiu Tianyuan believes that the best eye contact is each other's eyebrows. If the eyes follow each other's eyes, it is easy to feel oppressive, staring at the mouth and nose, and because the angle of view is too low, it is easy to give people a feeling of lack of confidence and timidity.

How to make good use of business card management in communication between insurance marketing and strange customers

Avoid remembering who the other person is when you meet next time, but make good use of the business card as a good helper for quick memory.

The method of communication between insurance marketing and strange customers increases the depth of conversation.

Being remembered by others brings the pleasure of being respected. Remember each other when you meet for the first time. The only way to make them remember is to increase the time and depth of interaction.

Sometimes people with higher status are willing to deal with interpersonal relationships in person, which will increase their goodwill; In some business occasions, if you know who you are going to meet in advance, you might as well do some homework first to understand each other's preferences, so as to be considerate and start a dialogue.

The communication between insurance marketing and strange customers is getting deeper and warmer.

Colleagues and customers who have come into contact should go further and become real "friends". Their "goodwill" and "trust" are very important.

Chen Yumin, head of Third Thinking Company in Hong Kong, said that from a psychological point of view, you will like a person, and usually when you get along with him, you will feel better about yourself. In this way, "pleasing" can adopt the following small methods:

Discover the advantages of communication methods between insurance marketing and strange customers

Appreciate each other, so don't be stingy with your exports. "Sincere praise" is not just a polite formula of "increasing the price of everything and lowering everyone's age". You must use your observation to find out the uniqueness of each other.

We need to actively explore the methods of communication between insurance marketing and strange customers.

Most people like to be taken care of and treated warmly. what can I do for you? Thinking mode becomes "May I help you" in English? Can I offer to help you? "I believe that making friends will be much smoother.

Position Conflicts in Communication between Insurance Marketing and Strange Customers —— Eliminating Obstacles

In the face of cross-departmental coordination, superiors, subordinates or competitors with different interests, there are several principles that can be firm without hurting feelings:

The method of communication between insurance marketing and strange customers actively informs the position and releases goodwill.

When you disagree, take the initiative to tell each other your goals and where you can focus, and draw a blueprint for their future relationship.

For example, can employees and bosses really not unite? Luo Ruizhe, managing director of Ogilvy & Mather's promotion marketing, believes that in the face of employees, take the initiative to explain what you can do and then prove to employees that you can lead them to success. "If you really prove it, they will respect you; You start to give them more responsibilities, respect them, and gradually give them more confidence, and you can establish a relationship of mutual trust. " So positive circle, establish good friendship.

The method of communication between insurance marketing and strange customers can reduce the cost of concession.

Wu Yaling said that in the face of conflicting positions, we should first think clearly about three questions: Where can we make concessions? What must we fight for? What are the bottom lines that must be kept?

Weigh your own interests clearly, and then try to reduce the possible losses of the other party. The best negotiation atmosphere should be sincerity, so that both sides dare to go to the table and dare to go to the table, without worrying that once they start to coordinate, they will be swallowed up by the lion.

The way of communication between insurance marketing and strange customers is both rigid and flexible.

Try not to treat others as much as possible, and take the lead in showing respect, but in the end, sticking to "polite persistence", being gentle and avoiding emotionalization will help the negotiation succeed. ?

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