What data does Taobao operation data analysis mainly analyze?

2. Consumer analysis.

3. Competition analysis.

1, Taobao agent operation, as the name implies, is that Taobao merchants entrust the daily operation, management, marketing and promotion of their stores to professional Taobao agent operation companies, and Taobao operators with rich experience and strict training operate Taobao online stores for sellers around the clock.

2. Effectively increase the transaction volume of online stores and enhance the core competitive advantage of stores quickly, professionally and safely. After the seller entrusts the store to a professional Taobao agency operation company, he only needs to be responsible for simple work such as delivery, and other work is completed by the agency operation company.

3. Taobao agency operation means that the shopkeeper of Taobao store (market store and mall store) hands over the store's sales, customer service, decoration, optimization, through train and marketing planning to Taobao store for the agency operation company to manage.

Mainly analyze the following data:

1. Analyze the following relevant data according to taobao index;

1, enter product keywords. After entering the page, you will first see the market trend, followed by market segmentation.

2. Under the market trend, we can see the search index and transaction index of the corresponding categories, mainly based on the data of Taobao and Tmall. Among them, the search index is an indexed search volume, which reflects the search trend, while the trading index is the transaction volume brought by the search, which reflects the transaction trend. Generally speaking, we can understand the overall situation of the current industry through this data. If the whole industry is growing, it means that it is relatively healthy to enter at this time.

3. Further down, we can see the geographical breakdown of buyers who search for this product keyword, and understand the main distribution areas of potential audiences, which is conducive to the later through train operation and drilling exhibition. In addition, you can also understand the customs of the customer's area, which is conducive to the later customer service to narrow the distance with customers and promote transformation.

4. Crowd positioning includes user's gender, age, constellation, hobby, buyer level and consumption level, which is helpful for shopkeepers to analyze user characteristics and consumer psychology. Take the consumption level as an example. If you are still wondering whether your pricing should be high-end or affordable, but you find that the consumption level of users searching for this keyword is mostly low, then you may have to give up high-end pricing. When planning activities in the later stage, we should also try to do some promotional activities such as discounts and full delivery.

In addition to market trends, shopkeepers should also pay attention to market segmentation.

6. Market segmentation will include two parts: category distribution and crowd preference. Category distribution can tell you how many categories are included in the product keywords you search, and how much each category accounts for. What are the preferences of people who buy the searched goods under different categories?

7. In crowd preference, we can know the brands, commodities and related attributes that the whole crowd likes, and we can also select the characteristics of different groups to understand the brand preferences and commodity preferences of different groups. Click on different brands or products, and you can also expand the picture to learn more about the baby's appearance. Click on the details page to study the details page design and store decoration of competitors at close range, and know yourself and yourself.

Second, the following data can be analyzed according to the data cube;

1, the main function of the data cube;

(1) Taoci function: It provides popular keywords that Taobao sellers focus on, thus optimizing baby titles and through-train search words, and facilitating users to search and set keywords independently.

(2) Consumer survey and analysis: We can analyze the whereabouts and consumption preferences of the lost consumers.

2. The seller can make the following adjustments by using the data in the data cube:

(1) store positioning: know when the sub-sectors enter the competition, the proportion of sub-sectors under the first-level category, the number of sellers in the industry and the geographical level distribution.

(2) Brand positioning: check the categories and product rankings of hot-selling brands.

(3) product positioning: refer to the current hot-selling baby, understand the characteristics of the baby, and find the preferences of consumers. The most important thing for selling baby is the perspective of explosive products, such as which quality and flow can create explosive models, thus helping sellers choose better drainage tools.

(4) the hot-selling characteristic positioning of products: it involves very specific indicators such as product price, style details, color and packaging collocation, which is the data that an enterprise planning department or product R&D department needs to focus on; It also includes the transactions in different product price ranges. When a store's treasures are subdivided into drainage, explosion and basic models, the different pricing strategies of these three types of products can refer to the price distribution of the industry and the average customer unit price distribution trend of the industry.

(5) Analysis of buyer's behavior: The data of buyer's purchase time and visit time can help sellers choose the time of putting the baby on the shelves and through train activities, and the distribution of gender and age can help them understand the demographic characteristics of the actual consumer groups.

(6) Industry hot search analysis: check the hot search trend of commodities.

3. Analyze the following data according to the business personnel;

1. See clearly the operating conditions of the store: people (flow), goods (commodities) and money (transaction).

2. Improve the refined operation ability: real-time live broadcast (timeliness), wireless special topic (multi-terminal) and competitive intelligence (combined with industry).