Analyze the 10 storytelling platform and turn sound into money!

This article is transferred from Hans Reading Club.

In recent years, the emergence of new media can be said to have changed our lives. Everyone used to watch computers, but now almost everyone only watches mobile phones. In addition to very popular short videos, audio actually occupies a large market share. The number of monthly active users in Himalaya is close to 65.438+0.4 billion, and litchi fm and dragonfly FM rank second and third, with 52.82 million and 40.22 million respectively.

The first step to realize voice realization is to let others hear your voice, so it is the most basic step to choose one or several platforms to upload your own audio programs in the early stage. So I carefully arranged the most important and active audio platform of 10 for you, and analyzed and summarized it to help you understand the situation clearly and choose a good track.

1, Himalaya

Himalaya is the most familiar audio platform and the largest audio platform in China at present. There are a large number of users and rich contents, including news information, cross talk, personal radio, audio novels, storytelling, children's stories, etc., with emphasis on audio novels and audio books. Many famous actors and singers have also set up their own personal channels in the Himalayas, so the competition on the platform is very fierce. It is difficult to break through, and it takes a long time to settle down. Even if the platform has issued a policy to support small and medium-sized anchors, there are certain requirements for the quality, quantity, fans and listening rate of anchors. If you only practice as a new anchor, this platform is more suitable. But it is still difficult to break through quickly on this platform.

2, dragonfly fm

Dragonfly fm is the earliest audio platform in China, and it is the earliest platform to gather radio programs from all over the country and around the world, so that everyone can listen to radio programs from all over the country on smart phones, and other sections were gradually added later. It was also through this platform that I first listened to radio programs. The user traffic and activity of this platform should not be underestimated.

According to the latest official data, there are about 654.38 billion monthly active users, 25 million daily active users and 350,000 certified anchors. The content covers culture, finance, science and technology, music, audio books and other types, as well as personal radio stations and high-quality ip content set up by celebrities in many cultural fields. Dragonfly FM focuses on high-quality content orientation, which you can understand as a more orthodox audio platform. This is outstanding in human history. If you are a knowledgeable and professional anchor, you will be more popular on this platform.

3. litchi fm

Litchi fm is based on UGC, that is, the platform content is mainly produced by users. Combined with the audio community operation mode, it mainly focuses on the audio live broadcast plate. Compared with other platforms, it pays more attention to the interaction between anchors and users, with the mission of "helping people show their voice talents".

It is worth noting that users of the platform after 90 s and 00 s account for more than 80%, focusing on audio content such as emotion, talk show, second element and music. The platform still has strong support for potential anchors. Therefore, if you are positioned in these fields and face younger users, then litchi FM is a platform that you need to pay close attention to.

4. Penguin FM

Penguin fm is an audio platform launched by Tencent on 20 15. There are novels, music, jokes, news, entertainment gossip, emotional stories, cross talk storytelling, parenting education and other audio programs. Mainly emotional programs and audio novels. Because of the strong background of Tencent's father, Penguin fm can be interconnected with Tencent's major platforms, such as the linkage with qq music, which gives the program more exposure opportunities, so the traffic is still considerable. The platform is dominated by emotional programs. If you are good at emotional healing programs, this is the preferred platform.

In addition to the above four audio platforms, there are koala fm and Einstein fm.

5, koala fm

Koala fm is now renamed Listening Companion, and the platform vision is to "accompany everyone on the road". This platform can be regarded as a subdivision of the audio platform, and publicity is a platform focusing on car audio, aiming to build the largest car audio content platform for China people. The main programs are jokes, music, constellations, cross talk, novels and so on. Focus on humanities variety.

6. Einstein FM

This platform is a rising star, and it still stands out in the fierce competition of audio platforms at present, and it still has certain strength. Compared with the previous platform, this is a relatively new platform. The new platform means some new opportunities and more support for the anchor. Programs include entertainment, emotional healing and cultural dry goods.

Let's talk about a music platform.

7. Cool music

Cool music is familiar to everyone. It is a high-quality music platform with considerable user traffic. At present, all major music platforms, including Netease Cloud Music and qq Music, have opened personal radio stations and anchor channels. However, the realization of music platform has some inherent limitations, because users are used to listening to songs for free, and their willingness to pay is relatively low, which is not conducive to the long-term development of audio anchors. However, the traffic of the platform is still relatively large, and music-related programs can choose to try on this platform. Focus on music, emotion and entertainment.

8. WeChat official account

In addition to professional audio and music platforms, WeChat official accounts also began to use a lot of audio, with the aim of liberating users' eyes. In our usual cognition, WeChat official account is used to post and write articles. In fact, there are many official WeChat accounts with voice as their selling point, which are also quite successful, with hundreds of thousands or even millions of fans, such as "reading at ten o'clock", "listening alone" and "listening at night". This is also a good channel, so when you have a good voice, it is also a good choice to apply for a fixed anchor on the platform.

9. Lazy people listen to books

This platform is mainly based on audio novels. In fact, the function of the lazy listening platform is not very powerful, but this application is superior to the simple interface and practical functions, and the operation is extremely simple.

10, Music Show

This platform is very popular with dubbing enthusiasts. If you want to cultivate yourself in sound, this platform can hold up your dreams!