Fellow Uncle Twelve Constellation Dolls _ 12 Constellation Fellow Uncle

Is the constellation really that hot? Why can a fellow uncle value 300 million?

"I don't even believe in punctuation."

"Description is very labeled. I don't know why so many people pay attention to so many people, and I can't even see it. "

"Round characters, both sides."

On February 8, last year, 65,438, Meisheng Culture bought 72.5% of the shares at 217.5 million yuan, so the value of fellow culture was 300 million yuan, and Cai Yuedong personally reduced his shareholding from 720,847% to 12.5%, which was close to 200 million yuan. Cai Yuedong, a fellow uncle, 1988 was only a "middle-aged man" in Chaoshan, Guangdong.

Cartoon images of uncles and twelve constellations

After the popularity has been realized, there is now a greater pan-entertainment layout for fellow cultures. Of course, the voice of doubt has always been there, and the content is repetitive and vulgar, deliberately catering to women and everything.

In my opinion, many things should not be distinguished by truth, elegance or scientific superstition. The twelve constellations are seated in the right place, not so much to let the believers know the characteristics of their constellations, but rather to say that they have given up their uniqueness and just want to simply know themselves and others and be understood by others. After all, if there are 6 billion people in the world, on average, they are just one of 500 million identical constellations.

Tongdao Culture has Weibo, the first constellation culture category in the whole network, and the WeChat account "Tongdao Uncle" covers many fields such as constellation, animation, fun and women. As of August 20 16, the total number of fans on each platform exceeded 30 million, and the number of fans and content reading maintained a sustained and rapid growth trend. 20 16' s revenue in the first half of the year was close to 25 million, and its net profit exceeded 6 million.

Using the first unique IP brand to build a system, through the realization of content, the IP of "fellow uncle" and "12 constellation" is visualized, and the simple and rude style of painting hits the nail on the head and quickly occupies the user's mind. "Let everyone in each constellation have a topic to discuss, and let the constellation vomit into a social interaction." To realize the first phenomenal IP brand in China that overspeed from the Internet.

Why can constellations fire?

Just like chatting without facial expressions, we slowly collect more facial expressions instead of getting to know each other. Entertainment will keep people at a certain distance, and further intimacy will be diluted by jokes. Fragmented reading makes us have no real social purpose and belonging coordinates, so people will be eager to find some belonging identities and topics because of confusion. Constellations came into being. What it creates is not academic, so it is foolish to distinguish between true and false. What it creates is only a context, an alternative topic and a friendly social signal. What it creates is only a kind of entertainment, an interesting explanation of life. Only one sentence was conveyed. I want to know each other simply, but I want to study and live together better.

There are so many constellations to explain why fellow uncles can achieve phenomenal constellation IP?

One thing is symbolism. Symbol is a visual brand.

Gay comics are not exquisite at all, but the age-old style makes everyone feel the same. Speaking of constellations, everyone's first reaction is the same. It is very powerful to look at pictures, language styles and brand building.

Even if there is a lot of plagiarism, it is also a kind of propaganda for the symbolized people.

Another point is socializing. It is a clear train of thought for colleagues to understand the demands behind the constellations and then intensively cultivate them.

The constellation culture made by fellow travelers is not a simple analysis of the relationship between constellations and individuals or people, but more a social culture, that is, by voicing: "Boyfriend is not good to girlfriend, she will often send our content to her boyfriend, and we just often help girls speak." .

When Virgo was hacked, everyone was talking about who was a Virgo or "she didn't look like a Virgo at all". For example, when you are in love, you should especially avoid virgins. Personal affairs become the talk of the group, and constellations connect everyone together. Self-awareness and exploring change are a kind of group entertainment and social interaction. This is a very important reason for the rapid spread of fellow labels and the explosive growth of fans. Relying on Weibo's open social media, even later,

Simple lines can create an entertaining and lovely constellation image.

More importantly, it is a pattern of pan-entertainment ecological industrial chain.

Constellations are no longer limited to topics, but grasp the psychological demands of groups, and then upgrade to a more temperate life concept.

1 The first physical store under the online red line: Uncle Cafe.

Realize the interactive communication of traffic portals.

Tongdao Coffee provides a new choice of leisure and entertainment for urban young people. It is an immersive and unique consumption experience, and it is also an excellent traffic entrance for Tongdao's own publicity, forming the self-communication of fans. At the same time, Channel Cafe is also a highly reproducible business model, which can be replicated in every city in the future.

/kloc-the endless interaction of 0/000 constellations

2 Large-scale Internet Experience Fashion Exhibition

Operation mode of realizing liquidity and sustainable profit

On July 8th, 20 16, a large-scale Internet experiential interactive fashion exhibition-"Uncle of the Same Way, Bao Chao Constellation Carnival" opened in Jiazheng Square, Guangzhou, which is an offline exhibition centered on the image of the same way constellation. The exhibition is divided into five exhibition areas: Constellation Source Ecology+Constellation Happy Street+Constellation Villain Valley+Constellation Curious House+Fan Welfare Society.

three

Derivative development of series products

Realize the physical realization of virtual content assets

In just half a year, such a powerful all-brand entertainment ecological chain has been built, from creative strategy to style design to realization, with full participation. In the process of fast, there are regrets in implementation, and there are also strong shocks and tempering to enhance combat effectiveness. This is a new field that is constantly being explored.

The future will also be the age of young people. Young people with more complete spirit and stronger sense of independence will become the main consumers in the future. How to make the brand younger? It seems that every enterprise that wants to realize lifelong relationship with users should think about it, because brand is ultimately the competition of goals, vitality and reproduction.

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