Salesman's skills in distributing leaflets

Leaflets are the most common way to promote real estate marketing. Because of its low production cost and distribution cost, it can introduce project or brand information with pictures and texts, and it has a certain reading time limit and storage period. Let me share with you the skills of selling leaflets, hoping to help you!

Salesman's skills in distributing leaflets

1, business card style

My friend's company is developing a small apartment with fine decoration for young white-collar workers in a big city in the south. In marketing promotion, it is planned to distribute leaflets for supplementary publicity. In the communication, it is suggested that the design of constellation series project cards should be vivid and lively in the size of business cards.

12 apartment adopts color and constellation design respectively, and the content is mainly fashionable and concise, highlighting the project personality and apartment characteristics.

By distributing a large number of leaflets in the form of sweeping buildings near high-end office buildings, the form of leaflets is very popular, with low turnover rate, and many customers take the initiative to ask for it, which brings many interested customers to the project.

2. Fan type

Summer in the south is unbearable, and customers in the north are always sweating when they go to the south. At this time, we can design and distribute leaflets in the form of regional characteristics, which is more popular with customers.

The main feature of Hainan real estate market is to face customers outside the island. The northern tourists who travel to Hainan every year not only bring great development to the local tourism industry, but also establish a happy home for winter vacation and leisure on the side of the big bay with green sand and clear water, which not only greatly promotes the real estate market, but also drives the overall house price.

When I visited a friend's project in Sanya, I saw that every time a customer from the north sweated into the sales department, he blew air near the air conditioner to drive away the heat and kept flapping his sun hat in his hand. He not only had a whim in his mind, but also immediately suggested to his friends to design a unique fan-shaped series of leaflets for the geographical advantage of the project near the sea.

Through the distribution of a large number of tourists and tour groups in the Tianya Haijiao, Nanshan Temple, Luhuitou Park, Yalong Bay, Sanya Bay and other major tourist attractions, it is not only welcomed by tourists, but also brings a large number of tourists to the project, achieving better sales performance of the project than the surrounding projects at the same time.

3. Poker style

With the increasing number of landlords and the upgrading of poker games, poker has become the main entertainment tool for everyone to relax.

Poker-style leaflets are printed on the back of playing cards with graphic materials such as project planning and design, advantages and features, apartment design, real-life photos, property services, environmental facilities, etc. Through ordinary games and entertainment, the information of the project is promoted inadvertently to the maximum extent, and at the same time, the poker-style leaflets are easy to receive and save when distributed.

A friend of the author developed a project in Chengdu. In the exchange, he lamented that Chengdu people enjoy a slow-paced life and like mahjong and playing cards on weekdays. The author immediately suggested that they print a large number of cards-style leaflets and give them to the teahouse in the chess room for free distribution in downtown areas.

He designed it accordingly and sent staff to distribute it. A week later, he called excitedly and told the author that this method was simple, low-cost but effective. At the time of subscription, customers crowded the sales office and queued up.

4, holiday greeting card style

China people pay attention to human feelings with a good face, and many people are not polite. Holiday greetings and blessings always make people feel kind and warm.

In traditional or modern holidays, such as Spring Festival, Christmas, Valentine's Day, etc., it will not be rejected, but it will help to increase the recipient's goodwill towards the company and the project, soften the rigid characteristics of sales promotion, make the recipient unconsciously close the distance between recommending and recommending projects, and then better receive the information promoted by the project.

5, small calendar style

It is not only practical to design the leaflet as an easy-to-query calendar, but also it can be kept for a long time after it is received, and it is not easy to be rejected when it is distributed. Especially suitable for distribution around the New Year, it is a very practical form of leaflets.

According to the size of the calendar layout, design the content with the theme of project promotion or company brand image promotion, and the promotion will be valid in the hands of the recipient for one year.

Salesman's skills in distributing leaflets

1. The source of the bill issuer. General training institutions like to find college students best, because they have higher quality, better image and better publicity effect. Judging from the actual situation, this may not be the case. The bookkeeper is a manual worker standing on the street. It is impossible for the staff in your unit to stare at one by one, so the degree of hard work and hard work is far more important than academic qualifications. We might as well recruit students with poor economic conditions from poor schools. They will be more serious instead of staring at the most famous local universities. The bookkeeper is facing the public, and the image needs public recognition. At first glance, it can be neither handsome nor cool nor beautiful, but it can't offend users. For example, if it is distributed at the gate of a primary school, parents will resent it. Therefore, the image of a smile had better be universal.

2. Pre-management and training. This part is often ignored by training institutions. The usual practice is to recruit a group of students everywhere, and then inform them to meet somewhere in the morning, and organize the staff to assign tasks, and then everyone will do it separately and disperse in a hubbub. This is a taboo. Training institutions are unfamiliar with these temporary workers and work purely for economic benefits, which is prone to the problem of being lazy and wasting resources. At the same time, the jobs of billing personnel may be scattered, and more depends on their self-management ability. If you don't gather these people with snacks to stimulate their enthusiasm for work, you don't have to expect their help. Therefore, the day before work, if possible, you should have a training. Like all training for inexperienced new employees, there are three things: brainwashing, standardization and training.