Born in a poor family, why do some people become poor children and others still live in poverty?

Two old farmers were sitting on the edge of a ridge, chatting and dreaming about the luxurious life of the emperor.

One of them said, "I think the emperor can definitely eat white steamed bread every day and eat as much as he wants." Another man said, "Not only that, the emperor must work in the fields with a golden hoe."

You may comment that the gap between the rich and the poor is the biggest gap between people.

Then, why do some children from poor families grow up to be "poor children", while others still have to live in poverty?

The answer is cognitive differences.

Don't think that dreams are fair. Dreams are based on cognition, and they can't go beyond cognition.

So, what factors have opened the cognitive gap between people?

Today, Vanke has become a domestic real estate giant. Few people know that when 1983 was established, Vanke's main business was trade and feed business.

At that time, it was the early stage of reform and opening up, and there were many opportunities to make money from foreign trade, but there were still great differences on what kind of business to choose.

Wang Shi, who intends to start a business, came to Shekou Wharf in Nanshan District, Shenzhen and found that there was a lot of corn stored there. Upon inquiry, some corn was imported from the United States, Thailand and Argentina and transported to Shenzhen for feed via Hong Kong.

Wang Shi is a child of the railway and is familiar with railway transportation. After learning this information, a business idea came to his mind: it is better to use his own resources to set up a feed trading company to solve the transportation problem from the northern city of China to Shenzhen.

1993, Wang Shi decided to do real estate because of the leading information.

Shenzhen is a special economic zone with a bright future for real estate. At the same time, the real estate industry at that time had not yet formed a threshold, and even enterprises that had just entered the market had great room for display.

Real estate investment, entering the market needs accurate information and the right time, and needs to know the key information like the palm of your hand.

Pan Shiyi, the founder of SOHO, sold 25 billion properties in six years. This important decision is based on two data. One is that the per capita housing area in China reaches 37㎡, and the other is that the rental return rate of office buildings is about 3%.

But Pan Shiyi draws a conclusion from these two data that the per capita living area has reached the level of developed countries, and the real estate development is about to touch the ceiling. At the same time, the rental rate of return is lower than the benchmark interest rate of bank loans (about 5%~6%), so it is unprofitable to make money by rent.

People understand the world by their own cognition, but they also live in the bondage of cognition.

Ordinary people see information and only have information in their minds. When they see 1 yes 1, they can't think of 2, 3 and 4. ...

And a master with strong information power can not only get information far beyond ordinary people, but also process it in his mind as the basis for judging key decisions.

20 15 Yangcheng evening news reported that the Shenzhen police interviewed said: "Libra, Virgo and Scorpio people prefer to violate the rules."

In order to support this view, the police also released a set of data: from August 3 to August 9 of a certain year, among the total number of pedestrians and non-motor vehicles violating the rules, the number of offenders in these three connected constellations (the date of birth is from August 23 to165438+1October 22) accounted for 10.5% and 9% respectively.

With such accurate data, the police's deduction of the constellation sounds perfect.

However, how are traffic violations related to constellations?

Let's put on insightful glasses and explore further.

It turns out that in the low latitudes of the northern hemisphere (such as Shenzhen), September-165438+ 10 is just the peak of fertility, so in Shenzhen, the proportion of Libra, Virgo and Scorpio is high.

Therefore, the corresponding proportion of offenders is naturally higher.

People always want to see the essence through the phenomenon, but sometimes, the "essence" you see is actually the "phenomenon" of another thing, which has no effect on the lowest logic that affects the occurrence and development of events.

For example, you work hard, but it's never your turn to get a promotion or a raise. Must be because the leader is partial to other colleagues? Another possibility is that you are not good at reporting, never show your strength in public, and miss the opportunity.

For another example, children doze off in class during the day, and some parents think that children don't study hard and severely blame them; Another part of parents think that their children go to extracurricular classes, and the homework burden is heavier. They often stay up late, which affects the normal class at school.

People with strong insight are prescient, able to detect other people's insensitivity, unique vision and ingenuity.

The key to cultivating insight is to ask a few questions with curiosity: Why?

Until you dig deep into the underlying logic that reveals the relationship between things.

A boy of 18 years old in Thailand, whose parents failed in business and lost 40 million yuan, had to sell his family property and move to a foreign country.

The teenager inherited his father's business mind, with the heart that a newborn calf is not afraid of tigers. After continuous entrepreneurship, he finally helped his parents pay off their debts by selling seaweed within two years.

Becoming a billionaire at the age of 26 is regarded as a "business miracle".

This is the real experience of Thai seaweed tycoon Etipat, which was later adapted into the film Top Secret of a Billion Teenagers.

Is Etipat a genius?

Not exactly.

On the contrary, he is "problem of juvenile" in the eyes of parents and teachers.

In high school, all the students were listening carefully, but he played games under the teacher's eyes. Unsurprisingly, Etipat failed in the college entrance examination, which coincided with his parents' bad business and had to choose to repeat.

Even if he has a business talent, his road to entrepreneurship is not smooth sailing.

When he was a sophomore, he earned his first bucket of gold by playing games and selling equipment. As a result, it was banned in just one year, and the first money was lost by investing in pirated DVDs.

In the third year of high school, he bought a machine and started selling sugar-fried chestnuts, regardless of his family's dissuasion, but his business was deserted because of the poor location of the booth.

After that, the business of frying chestnuts stopped, and I had the idea of selling seaweed, but I spent all my savings and even sold my beloved computer. When business improves, it will take him 40 years to pay off his debts, with an annual income of 1 10,000.

Aitipat's experience just confirmed:

The money a person earns is cognitive realization, and the money he loses is cognitive defect.

Finally, what helps Etipat turn over is the cognitive upgrade.

He reviewed the courses in school and realized that if he wanted to improve the speed of making money, he had to find a business alliance partner. So he persuaded a chain store, 7-ELEVEN, to put his seaweed on the shelves and soon made a lot of money.

Many people think that reading is useless and mistakenly regard the accumulation of knowledge as an upgrade of cognition.

In fact, a person who does not take action will not have a thorough understanding.

The reason why poor student Etipat can make money is that he has applied his knowledge to business processes, from learning hawking from street vendors to learning how to establish business alliances from class.

The so-called growth is the upgrading of cognition, and if you really want to upgrade cognition, you must combine knowledge with practice and apply theory to practice.

The most perfect cognition in the world is incomplete cognition.

Because you will always be dissatisfied with this, constantly upgrade the iteration, and do not set limits on your own thinking.

Recognize inward and act outward.

The combination of two swords changes fate.