How do online stores operate Taobao stores with accurate labels?

The era of big data has arrived. "Only by running hard can you stand in the same place." As a Taobao seller, you must always keep a learning attitude. Now Taobao sellers should pay attention to store labels. Whether it's a store label, a crowd label or a baby label, it seems that labels decide everything in our store.

The baby label determines whether the baby can find the crowd with the corresponding label. Taobao will also intervene in product ranking and recommend specific products to people with specific labels, which is called thousands of people. The orientation in the through train is also the same principle.

If you want to do traffic, traffic and shops want to do it, you can't do it without accurate crowd labels. But now many friends still don't pay attention to crowd labels. To do a good job in a shop, we must first understand what a label is.

We don't have mandatory store labels or baby labels. But Taobao posted it according to big data. Everyone searches, browses and collects on Taobao. When placing an order, the search engine will give you a unique label, and your label will affect the label of the store and the label of the product. Briefly introduce the composition of three labels:

Buyer label

① Specific attributes of the buyer: gender, age, constellation, region, Taobao account level, Taobao reputation, etc.

(2) The buyer's recent search, browsing, collection, purchase and purchase of baby records, etc.

③ Attributes of buyer's order: customer unit price, category preference, style characteristics, purchase frequency, purchase channel, etc.

Product labelling

Baby release: the category, attribute, keyword, material and style of release form the initial crowd label of the product.

(2) After the baby is put on the shelves, the buyers who browse, collect, buy and buy at first all have their own specific attributes, forming a baby label.

Store label

① The store baby label is combined with the buyers who browse, collect and buy in the store to form the store label.

2 when the baby's label overlaps with the buyer's label of the store, it is commonly called intersection; Such a system recommends the most accurate labels, and such free traffic is also the largest.

After we know what the store label is, we need to strengthen the store label.

First, strengthen the label of the store by optimizing the internal strength of the store.

Try to put some treasures with similar styles on the shelves. Title keywords, category product attributes and details pages should be optimized and improved. The overall style is unified, so that the crowd is roughly the same in traffic, which is very beneficial to the label strengthening of the store. This operation is especially suitable for new products and stores. Because shops and product labels are actually consumers, browsing, buying, collecting and buying will affect labels through crowd portraits. But for new products and stores, these data are not referenced, so how can personalized labels be reflected? Through the basic settings, titles, keywords, categories, attributes and details pages of the store, when you do a good job in basic optimization, it is equivalent to half the battle.

Second, strengthen the label by paying.

Smart diamonds are now more perfect than before. It can be said that it is an effective tool to quickly drain and refine the crowd. The principle of through train is actually the same. It affects your store label by accurately positioning people to enter the store, browse, collect, buy, and even finally buy. Take advantage of the precise orientation function of smart diamonds, deliver them according to direct demand, and introduce the crowd flow you need. When using smart diamonds, you need to pay attention to the transmission of CPM. Before that, you need to find out all the accurate competitors. Don't strengthen it immediately after the store activity, and don't use it in the early stage of the activity, otherwise your label will still be an active crowd label. When there is no activity in your shop, this part of the crowd will be lost, which is of little use to the shop. Attracting accurate people to collect shelves will make it easier to make deals, which can make the labels of stores more accurate.

Third, strengthen the label through the repurchase of old customers.

Old customers are very important resources. Maintaining old customers, whether it is the measurement of new products, or the breaking of zero impulse and strengthening labels, plays a very important role. The labels of old customers are very clear, which has a great influence on your store. The higher the repurchase rate, the higher the weight of your baby, and the more traffic you bring in, forming a virtuous circle.

Fourth, strengthen the label through competitors' products.

Some businesses may not understand that they can strengthen their labels by competing for competitors' goods?

Let me give you an example. For example, a consumer searches for pencil pants and opens several products, among which baby is more popular and the store has a good foundation. Among these opened goods, there is a new baby, and the buyer chooses a new baby when collecting and comparing, so the popular baby label or store label is likely to be strengthened into his own baby label. In this way, your baby will be more easily favored by search, and the weight of new products will be greater.