What are the benefits of double eleven? Sellers and buyers are mutually beneficial?

When it comes to Singles' Day, the first thing that comes to mind is that the products of Double Eleven Taobao and Tmall will be reduced in price. This has become a shopping spree festival for pickpockets. Double eleven is so hot, what are the benefits of double eleven? So, let's use Bian Xiao to analyze it!

I still want to know ""See double eleven again! Who is the most failed constellation?

Tmall11.1/shopping carnival is not the so-called e-commerce war outside, but a signal of China's economic transformation. When the new business model confronts the traditional business model, the manufacturing traders will find that today's situation has changed, and it is time for a new economy.

At present, the online shopping behavior of Chinese consumers has fundamentally changed the pattern of China's retail industry, which is irreversible and there is no turning back. As a consumption mode, the advantages provided by e-commerce have been widely accepted by consumers, forming two consumption habits in parallel with offline. The integration of e-commerce platform, traditional retailers and logistics express industry is accelerating, which has profoundly changed the commercial social form of China.

The information revolution is reshaping the world circulation industry. This background also provides a unique historical development opportunity for the circulation industry in China. If China can keep ahead in this circulation revolution, it will definitely establish the sustainable comparative advantage of China's circulation industry.

Judging from the previous high-speed development trend, the power of e-commerce in China is enormous, and there is still great potential in the future. Consumer goods transactions generated by e-commerce play a great role in stimulating domestic demand.

The advantage of e-commerce that is different from traditional business forms is that it is not restricted by regions. In places where the commercial economy is relatively backward, commodity sales can also be completed through logistics distribution after online transactions.

However, due to physical conditions, the coverage of traditional businesses and brands is not as high as that of e-commerce. The price of goods provided by e-commerce platform is also very attractive, which can stimulate consumption. These futures can further stimulate the growth of domestic demand in China. From this point of view, the development space of e-commerce is still huge.

We don't have to attribute the hot scene of "Double Eleven" to the power of online marketing. Through the "Double Eleven" phenomenon, what we should see is the great desire of consumers for goods with reasonable prices and high cost performance. Tmall just created a platform for people in this context.

Aside from the fading of the halo of "holiday consumption" and consumers' "aesthetic fatigue" of various festivals, from the perspective of industrial chain, the frequent promotion of e-commerce has also brought tremendous pressure to suppliers, especially home appliances. During the promotion period, the "lowest price of the whole network" attracted consumers, but it also drained the pockets of suppliers. This development is unsustainable.

E-commerce should not create festivals to attract consumers, but should improve the quality of services and products in a down-to-earth manner and form a win-win industrial chain with suppliers and service providers.

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