Renren. com Why?

Renren's biggest problem is product and operation. Not to mention the product, the user experience is really poor, such as constantly harassing everyone's secrets ~ but it is important to talk about the operation here. As a social product, the core is relationship and users.

Why do users come? Based on Master's demand theory, human needs are divided into physiological needs, safety needs, social needs, respect needs and self-realization needs from bottom to top. Social products first meet social needs. Renren. com is an acquaintance and has contact with acquaintances. Renren. com can do anything here. According to the people you know in your school, recommend people from the same school and people you know together. This is a way for acquaintances to socialize and explore new customers. This is different.

Step 2: What does the user come in for? Socialization needs a carrier. The carriers of offline socialization are eating, watching movies and climbing mountains. If you go online, you will write a log, send pictures, videos and voice. Let me see the comments. There will be extremely high requirements for content, and the content needs to attract users. There is nothing wrong with Renren. com to create students' topics such as "IELTS Necessary", but in the later period, especially after Renren's public homepage, many Weibo V's settled in, mostly reprinting Weibo's content, which is not original enough. If ordinary users repost it, everyone's content will be reposted and forwarded. Poor content operation! How to retain users? The demand theory mentioned above applies again. According to the February 28th principle, 20% people are content creators and 80% people are just followers. The most fundamental thing to activate a community is to retain these 20% core users. How to keep them? To meet their needs of respect and self-realization, to put it bluntly, there is a sense of existence. This is why Renren's campus celebrities try their best to make stars, but only set the friend limit of 1000, so it is difficult for Renren to have a real big V. Although the public homepage appeared late, it was too late to operate well ~ ~ When the first batch of students left, the relationship bond was broken with leaving school. Renren's poor products and operations are hard to attract a new group of users to use ... (By the way, back to Renren, the content is still the same as the bad experience, the only difference is that there seem to be more advertisements)

Why don't people play Renren now?

Renren. com Com is getting more and more rubbish and has been eliminated. Who will play the website that is getting more and more rubbish?

Why renren. com? com fall？

Hello, I'm glad to answer your question!

Because it is not prominent enough, the competition on the Internet is so fierce that the survival of the fittest is inevitable.

I hope my answer is helpful to you, and I hope it will be adopted!

If you have any questions, please click Ask!

Why don't many people use Renren now?

I still use it now, but I haven't used it much in recent years. After all, I use WeChat and Weibo more, and the mainstream is qq Space and WeChat.

Why did Renren die? What did you do wrong?

The first crime: the quality of the product team is too poor.

What is the craziest function of Renren?

There is no doubt that it must be "today has passed." This function allows you to have a place in the lower right corner of each user to view photos sent by your friends in the past and today. The initial logic of this function is very good, helping users find friends who haven't contacted for a long time, and it is also possible to recall the past that was once stormy or arrogant. But as a logical person, what would you do if you saw your friend's embarrassment a few years ago? To laugh?

Don't be ridiculous, the first time must be to delete the photos in your album. In addition to this function, I deleted all the photos related to me on Renren. Com photo album, it has never been uploaded. In fact, after the launch of this function, it is obvious that fewer and fewer people send photos, and the photos that can be seen every day are also the contents of some zombie users who have long since disappeared.

The most powerful case I have ever seen about this function is a girl who happened to see a photo of her ex-girlfriend having an affair with him in Renren ... and then things were graded on a large scale.

The reason why I think the product team is poor is not that they have done this function. After all, the Internet products of this era are advancing through trial and error, but it is outrageous that this function that was crushed by the wheel has been put on the website for a long time ... Similar to the products that have been spit out to the point of collapse, everyone's little secretary keeps brushing all kinds of junk information to users, forcing me to give up using Renren. It's the little secretary who reminds me "come here and beep" crazily every day. And in fact, from 20 12 to 20 14, there is almost no positive change in Renren. As a user, the biggest feeling is that the technical team of Renren has been in a state of paralysis in the past two years. As far as I can remember, all the Renren employees I contacted were in an "automatic cruise" state in this actually not too big Internet company. However, in our impression, this is something that a company like PetroChina can do.

At 12 and 13, I contacted several Renren teams because of work problems. I won't say anything about the fact that the manager clearly wants a kickback. I'm just saying that I occasionally ask their product manager if your product has no iterations. I still remember the answer he gave me was "Anyway, the boss didn't say it, so he used it." 」

The biggest joke I saw this year was that a former platform-level social networking company made its own App beautiful and shared photos.

The second crime: the quality of the operation team is too poor.

Renren's operation is almost the worst in the whole internet circle I have ever seen.

Some netizens summed up eight customs in Renren.com, namely:

Common sense of life, makeup artist and the secrets of the twelve constellations;

I don't regret the success of the recording. The papers are all IELTS questions.

The golden sentence of love is the portal, and the male is silent and the female is crying.

What heartache did you see? No, it's not from China.

It may be that Renren's operation team has foresight, because most social networking sites in China will eventually be flooded with these contents. However, websites full of these contents will certainly not live long, or have long been away from the bright spots. On the one hand, this information has a wide audience and low personal value, which easily leads to a low signal-to-noise ratio of Timline. On the other hand, these contents are too repetitive and unattractive on various websites. What did we see the editor of Renren do?

I recommended these eight customs crazily in hot spots, and I recommended them cheerfully for several years. Even the best content should be diluted by these things, and finally I really don't want to go to school because I have no temper.

Users like to watch these, but it doesn't mean that they can meet the needs of users all the time. Just like many goods in the supermarket are actually not bought at all, but they must also be displayed on the shelves.

The third sin: failure in transformation and positioning.

In July 2009, Chen Yizhou was not satisfied with just being a social networking site for students. It was renamed the campus network Renren, and the user groups began to target more mass groups. Anyone who knows the history of Renren should know that this is a rebirth of Renren, and the word "Renren" should be a pain for Chen Yizhou for many years.

The transition from school to everyone was doomed to failure from the beginning.

The idea of transformation is as clear as Facebook transformation, that is, after some people leave school, everyone can become a big, social network product because of these people's driving, but everyone ignores three problems:

1. At that time, China was a professional, with Xin Kai. It is absolutely not difficult for people to jump from Xin Kai. ......

Why did Renren not become China's Facebook, but gradually declined?

I think I pay too much attention to the campus. In fact, most students will probably stop contacting each other after graduating from high school/university.

Therefore, it can only be lively for a while. After a long time, everyone will go their separate ways after graduation, and there will be less dependence on everyone.

And like Weibo, fire mainly depends on the star effect. Wechat is an enhanced version of QQ, based on the huge number of users of QQ.

Why renren. com? Com began to decline?

In the era of mobile Internet, the position of mobile phone application has replaced the service of traditional websites. For example, WeChat replaced Weibo.

Why does everyone like to use it? Why or why 10?

Why am I so speechless to you? Why are you so boring? Why are you stupid? Why are you stupid? Why? , or why, why, actually I don't know why. ..........

Why can't Renren get in? 5 points

You have to decide whether you can't get up all the time or get up for a while ~ ~ ~ I was just playing on campus ~ ~ ~ There was no problem with the internet ~ ~ ~

Why can't Renren find an object now?

Are you sure she is registered? Not everyone will register. If you don't register, you can't find it, or you don't need your real name ~ ~ ~