Why is QQ with a square head on WeChat round?

Space utilization efficiency Round and square In terms of space utilization, square is better than round. For a simple example, paper or other shelter buildings are mostly rectangular, which can improve the efficiency of space utilization. The circle more represents the balance of space, making the whole look more exquisite, and the round part highlights the core. 2) Focus Then the outstanding core issue mentioned in the first point is that the circle is easy to understand. Because the boundary is perfect and there is no conflict, the focus can only be focused from the outside to the inside, and it is constantly concentrated. When the rectangle is homogeneous, the conflict produces the focus, so the area formed by the four corners of the rectangle plus the central area constitutes the visual focus area. 3) Emotional image cognition The ancient Egyptians believed that the circle was a sacred figure given by God, because its boundaries and figures were perfect, giving people a sense of justice and trust. Rectangles are easier to understand and give people a sense of stability and control. Second, why does WeChat insist on using square pictures? After talking about the difference between a circle and a square, the difference between a circle and a square figure basically comes out. Here Ding Ding first gives the explanations given by QQ designers and WeChat designers respectively. The explanations given by their respective designers Well, WeChat designers are so proud ~ The explanations given by QQ designers sum up the advantages of round heads. First of all, the human head is closer to a circle. WeChat designer said that because the photos are square, the square head is more in line with the user's habits. Well, Tintin almost believed it. Isn't this perfunctory? Round heads are becoming more and more popular now. People will think of avatars when they see the circle, which is more in line with users' habits. Most platforms use circular avatars. Secondly, most photos are surrounded by meaningless background or information, so you can remove the circle. The round head can obviously show the five senses of the characters more clearly, that is, Tintin's emphasis is more prominent. In fact, in addition to some characteristics of the square itself, some answers can also be found from the explanations of QQ designers. The first is product positioning. QQ gives people the feeling of being young and active, with a smoother head image and unlimited possibilities. The positioning of WeChat is relatively mature, and the square avatar gives people a stable and reliable feeling, more like a communication tool between acquaintances, giving people a sense of bondage.