This cartoon with full marks actually hides a writing method worth thousands of dollars.

A few days ago, I watched several episodes of cartoon "Super Flash" with my children.

After reading it, there is a question that has been lingering in my mind: will this perfect cartoon have some reference significance for storytelling in marketing?

Looking back carefully on the cartoons we have seen, almost all excellent children's cartoons have inherent stylized creation rules.

For example, in Doraemon, Daxiong encountered various difficulties or was bullied and reviled. Doraemon finds post-modern high-tech tools from his pocket, which can sweep away his troubles. Nobita fought back with tools. After getting carried away, he reversed himself and was repaired. The emergence of Doraemon solved everything. This episode is over.

For example, in Tom and Jerry, Jerry, a mouse, is always chased by Tom, a domestic cat, when he comes out for food. Tom racked his brains to chase after him with explosives, hoes, shovels and other tools, but Jerry always saved the day skillfully. Later, Tom was blown black and squashed, and the owner took responsibility. This episode is over.

Animation must have its basic principles to follow. From here, we can analyze the story routine of "Flash" and learn how to tell a good story from animation.

Beyond 100 season, it should be no problem to shoot super flash, because there is no forever, only forever, buy! Buy! Buy!

An airplane robot named Le Di picks up packages and sends them around the world.

As it happens, the children are preparing a task related to the contents of the package, and Le Di is also involved, helping to solve or create difficulties. Le Di invited a super Flash with professional skills.

Super flash can't solve the difficulties in the first time, face new difficulties or upgrade the old ones. Then, with the joint efforts of children, Le Di and Super Flash, the difficulty was successfully solved.

The basic pattern of the story becomes clear: the story begins, develops, rises gradually, contradictions occur, and contradictions are fierce. Trying to solve the problem, the contradiction intensifies again, the contradiction is solved again, the contradiction disappears, and the story ends.

But why do children always buy from buy buy? Did you all attend the Mid-Autumn Festival in JD.COM on June18?

The story of each episode is like a Russian doll, repeat! Repeat! Repeat!

The third season of the Flash series has been released, and each season has 26 independent short stories (rarely in the form of the last episode), each of which is about 13 minutes. The key is that there are a lot of deliberately repeated memory points in every cartoon.

For example, after Leti delivered the package, he announced to himself that I was Le Di, and delivered it on time at all times. Coupled with the iconic action, the audience's impression of Le Di was formed.

For example, every time he encounters difficulties, Le Di will say it's time to call Super Flash. They are my friends. Every time I meet with difficulties, they will help me.

For example, after all the contradictions are resolved, Le Di and his friends will say, Brave world, super flash. Whew, it flew away.

For example, every super flash has its own slogan. Many people will say that many people will do it. Cool fly will say, it's time for me to shine.

For another example, Jinbao or Anqi in the control room all have a set of fixed standard actions for launching, and each episode from airplane transformation to robot (think about Yue's transformation and saint seiya's use of Tianma Meteor Boxing) has the characteristics of "The First Hero".

Every repetition is the implantation of brand and product memory points, which clearly sends a signal of "please remember me" to the audience, so it is repeated, repeated and repeated.

Although each episode begins with Le Di, the super flash people behind Le Di are eager to try, and each episode takes turns to appear, which makes people see things in a blur.

In addition, the Le Di and the super flash have unique colors that are very beneficial to recognition, such as red, yellow, blue, pink and green, which is beneficial to children's color recognition education.

Every Chinese translation of Flash is also very particular: Le Di, Duo Duo, Kufei, Xiao Ai, Calvin, Kulei, Xiaoqing, and Grandpa Beard ... I wonder if it is because it is easier for children to learn to speak with sonic boom, and the names of these characters are very helpful for children's pronunciation.

Communication means broadcasting, spreading and spreading, that is, word of mouth. Comics have long taught us the truth of brand marketing.

In addition to the animation story itself needs more characters to increase the content and entertainment, its peripheral development has also become an important strategic deployment.

On the market, an Audi double diamond super flash model (medium) ranges from 69 yuan to 89 yuan. By the end of the third season, there were already twelve Flash characters. Getting together can't summon the dragon, but it can summon the parents' pockets.

After interpreting the story mode of Super Flash from the bottom, let's take a look at how the above routines are reflected in the episode of Danish Dinosaur Run.

Le Di was sent to Denmark to deliver a package, and the control room staff Jin Bao started the system, bringing a set of standard actions, which was very boastful.

Before landing, Le Di will choose to transform. Every episode has this set of shots, well, every episode has it.

Familiar lines, familiar smells.

The children developed a Tyrannosaurus Rex robot by themselves, which can be controlled with batteries. Le Di asked the children if they could have a try.

Le Di picked up the remote control and started fooling around, which puzzled the children.

Try to dissuade Le Di from doing so. Le Di didn't listen, the remote control was broken, and the dinosaur robot ran out of control into the street.

Le Di's block is invalid. Tell the children I'm going to call someone.

The child's face is silly, which sets off the atmosphere for the super flash appearance.

As a result, many reinforcements were called, so Ledi came to save a lot.

Turned behind him, Le Di and Tyrannosaurus rex just face to face. The children took the water to copy the back pole, removed the battery and finished the task.

When Ledi and Super Flash leave, they won't forget to leave a slogan.

Through the deconstruction of story structure, story content and story characters, we can easily find an important formula for storytelling: turn-based+memory points+multi-characters = stories with continuous output.

The turn-based system is short, flat and fast, and it takes ten minutes to tell a logically complete story. A memory point is to repeat it desperately where you want the audience to remember it. Multi-character is to build a series of characters into a system to make up for the thinness of story narration.

Finally, a short story with full marks is formed.

As an adult, on the occasion of Children's Day on June 1st, I would like to give a warm reminder on how to extinguish the routines in animation with a gloomy mood:

Doraemon won't help Daxiong solve the problem the first time. If Daxiong can fix it himself in the first time, how can he eat a gong?

Tom didn't really want to catch Jerry. If there are no mice at home, is it a bit embarrassing to be a cat?

This is not to say that Le Di cannot solve this problem on its own. If all the problems are solved by Le Di, his friends may lose a lot of appearance fees, right?

Therefore, it makes sense that the world of adult men is boring.

But I also have a gift, that is, I performed the opening song of Super Flash with great emotion. Welcome interested people to invite me to eat hot pot with karaoke, and I will show my new talent without reservation.

Starting: Call the official WeChat account (ID: ankangxiaowanka)?