What is Tik Tok's marketing strategy for bringing goods?

At this stage, vibrato short video has become the core content of short video marketing. Compared with other network platforms, the exclusive users of vibrato short videos exceed 50%.

As an explosive manufacturing machine, do corporate brands know the rules of the game for the marketing and promotion of the core content of vibrato short video?

1 Tik Tok platform core content marketing promotion game rules market value explanation

In the new era of reform, the dissemination methods of customer information have long been diversified, and easy play with Internet media has become a fashion trend of marketing promotion. Based on the short films and videos of the new media platform, corporate brands gradually expand their marketing business.

Brand marketing promotion needs the gathering of content fans and traffic. With the leading algorithm technology and high-quality and massive original ecological art short video content, vibrato short video provides a new generation of marketing promotion skills and information content expressions for corporate brands, helping corporate brands to complete in-depth interaction with users.

2 Tik Tok platform core content marketing promotion game rules

KOL marketing promotion of original ecological development

The original ecological development of KOL marketing promotion is that corporate brands will invite short videos of KOL in Tik Tok, customize short videos in line with corporate brands, and then push more and more fans to switch users, thus triggering a wave of communication.

In order to make KOL marketing promotion successful, high-quality content is essential, and high-quality content is also conducive to the re-marketing promotion of corporate brand owners. KOL marketing promotes the original ecological content with a high degree of conformity between input and output and corporate brands, and goes deep into various fields such as maternal and child products, beauty and skin care, leisure and entertainment, various automobiles, etc., and innovates brand marketing and promotion in a subversive way to cover the target population to the maximum extent.

3 Tik Tok gameplay is introduced in detail.

We can divide the content operation rules of short videos into several categories:

Including: Yan value charm, sand sculpture video, pet cute short video, grass planting short video, star demonstration, talent show, animation video, imitation makeup short video, unpacking evaluation, street interview, funny video, storyline short video and so on.

Content has already become the core competitive advantage in the new era of short video, and the quality of short video content can directly determine the quality of marketing promotion. However, short video content should not only have the marketing promotion purpose of enterprise brand owners, but also fully consider the characteristics of Tik Tok platform. Grasping the core content of the content is to grasp the user.

1. Unpacking evaluation

Unpacking and planting grass is a way for KOL to show, introduce and feel the enterprise products to fans from the perspective of customers, and to expand the unpacking feeling of enterprise products.

This is also a very common marketing game rule of Tik Tok platform. This game rule is a feeling of planting grass after shopping, which is more vivid and reliable for the display of enterprise products. It is easier to arouse users' curiosity and promote transformation.

2. Scene short play implantation

According to its own design style and brand positioning strategy, KOL integrates advertising information into the storyline, creates a storyline that is closely related to customers according to art, and launches a scene interpretation.

Scene short plays are narrative, which can easily attract customers' attention, improve customers' impression, increase customers' understanding of enterprise products, and then complete reasonable transformation. Its key points include funny entertainment, emotion, workplace and other short drama types.

3. Vibrato short video core content marketing promotion game rules-live broadcast

An anchor with a live broadcast must meet three conditions:

1. Personal design and corporate brand fit;

2. Have professional knowledge and be an authority in a certain business field;

3. Good eloquence.

4. The rules of the game for the marketing and promotion of the core content of the vibrato short video-challenge

Challenge is a high-quality topic discussion customized for the exclusive agent of enterprise brand by vibrato short video, which integrates the portals of global traffic network resources such as vibrato short video opening, information flow advertisement, KOL/ star, discovery page and message page (Tik Tok assistant).

Challenge can not only attract users to participate in content co-creation with interesting forms of expression and interactive communication, but also spread corporate brand information content in various ways and directions to complete the deep interaction between corporate brands and users.

According to the requirements of the challenge, the budget of marketing promotion expenses is different from the matching network resources, the application of interactive game rules and popularity. Challenges can be divided into three types: corporate brand challenges, super challenges and regional challenges.

As the common content of corporate brands and users, Tik Tok Challenge creates rules of the game, builds a powerful interconnected road bridge between corporate brands and users, and helps corporate brands achieve highly interactive marketing promotion.

5.Tik Tok platform core content marketing promotion game rules-hard advertising.

The hard advertisement of Tik Tok platform is also an information flow advertisement. Brush a few vibrato videos, basically the fourth and fifth of 1, and there will be a vibrato short video information stream advertisement marked "Advertisement", which is very original and looks not much different from other short videos. This kind of advertising form is also often encountered by corporate brands.

Information flow advertising will get more and more exposure and display for enterprise brand owners in the public domain traffic, and colorful landing page function can provide a powerful transformation channel for some enterprise brand owners who value practical effects. The vibrato short video information stream advertisement is suitable for the following fields: food and beverage, cosmetics, tourism, education, digital home appliances, clothing, daily use, games, e-commerce and various automobiles.

In order to improve the duration and participation of users, the network platform is also making further efforts to provide users with more and more freshness.

With more and more users of vibrato short video, the Tik Tok platform itself is paving the way for commercialization. I believe that in the future, the advertisements on Tik Tok platform will become more and more standardized and systematic.