What is the current gap between Omega and Rolex?

In the watch industry, Omega has long regarded Rolex as a competitor, but Rolex has not paid attention to Omega in recent years. Omega began in 1848, more than half a century earlier than Rolex (1905), and its fame reached its peak after 1957 launched the mobile Altman series. However, in recent years, Omega has indeed opened a certain distance from Rolex, but the main reason is not the technical and quality problems of the products. So, where is the main gap between the two brands?

According to the series classification, Omega and Rolex each have many popular styles. In addition, the positioning of the two brands is a tool table, which is simple and practical. In fact, the price gap between the two benchmark series is not big.

In terms of movement, many workers will say that Rolex movement is better than Omega movement. But in fact, the 8-series movement produced by Omega is not worse than the 3-series movement produced by Rolex. You know, when Omega introduced the 32 1 chronograph movement in the early days, even top brands such as Patek Philippe and Vacheron Constantin had to buy Omega movements. On the other hand, Rolex has just started. Omega uses a silicon hairspring, while Rolex uses a blue niobium hairspring. Both movements are diamagnetic, and the two brands are actually neck and neck in action attainments. Including the accuracy of the action is similar.

The real gap is mainly due to the influence of brand communication. In the 1980s and 1990s, Hong Kong movies became very popular, and almost all the watches on them were Rolex. Due to the influence of movies, people thought that watches were Rolex for a long time. Invisible, Rolex has a very high brand awareness. With the rapid development of China's economy, especially in recent years, the China market has basically occupied more than half of the global watch sales. Since 20 16, Rolex has made greater changes in hunger marketing. Obviously, the sales volume is growing by leaps and bounds every year, but basically all the popular styles are out of stock. In marketing, Omega has never used hunger marketing, and almost every watch is in stock. The same is true of most brands. The most popular Rolex has been hoarding and speculating since 20 16. Watches even began to have a premium. The more hunger marketing is done, the more products are in short supply. So now the hottest brands have joined hunger marketing, with Patek Philippe and Audemars Piguet following Rolex. Mainly because of the huge profit margin of these popular styles, many scalpers joined in and over-publicized, which made consumers think that the value of Rolex brand itself was higher than positioning.

So up to now, the two brands are actually of the same grade, and Rolex has a better reputation, but in terms of cost performance, Omega is also a good choice. The quality is reliable. The quality of Rolex and Omega has been tested by the market for decades, so don't worry.