Brand

Recently, French luxury brand Christian Dio r held a 20 17 holiday fashion show at Brenim Palace in London, and its new flagship store in New Bond Street officially opened on June 3rd. It is reported that this building is Dior's largest store in Europe at present.

However, Dior's largest store in Europe seems to be different from Dior's flagship store in the past two years, emphasizing its unique appearance and futuristic sense. This time, the London store retains the original facade of the building, which looks very retro, completely different from Dior's previous emphasis on innovation and uniqueness.

So, apart from the largest store in Europe, what is special about Dior?

I believe Dior will never be strange to everyone. Even if you haven't used its products, you must have heard its name. It is a famous fashion luxury brand in France. It is also the largest high-end fashion brand holding company in the world. Dior holds 42.38% common stock and 59.3% voting rights of LVMH Group.

Christian dior with such deep pockets was founded in christian dior of 1946. Since its establishment, Dior has trained many outstanding designers, such as Pierre Cardin, Yves Saint Laurent, Marc Bohan, Ferrer and John Gariano. Thanks to the efforts of these excellent designers, the brand Dior, whether it is clothing or other, is still trusted and sought after by people today.

cosmetics

Probably every girl will have a Dior blue and gold lipstick in her paper cosmetic bag, which is moderate in price, rich and soft and pure in color. It is the favorite of many girls. Of course, Dior's five-color eye shadow is also a classic. Although Dior will launch various dazzling makeup products every season, this eye shadow has been the favorite of many makeup artists and women since 1987.

fashionable dress

Dior women's dress

Dior's design pays attention to women's modeling lines rather than clothing colors, emphasizing women's convex and concave curves, and the unique charm of women is vividly reflected in Dior's design.

Dior Homme's men's wear design emphasizes perfect lines, and at the same time, it attracts people's attention because of its ultra-small size clothes and special selection of thin young models to shoot advertisements. Even Chanel designer karl lagerfeld is a fan of Dior menswear in hedi slimane at the end of the year. He tried to lose 90 pounds of fat just to put on Dior men's clothes.

Bags and suitcases

Lady Dior is one of the basic handbags of Dior. There are many fans in the fashion circle, including many celebrities. This handbag, which was born in the early 1990s, has a special legend with Princess Diana. As a classic style that has been selling well, Lady Dior innovates in materials and bag modeling every year, but it has never deviated from the elegant route. In 2008, Lady Dior introduced a customized handbag made of crocodile skin, which took about four months from ordering to delivery. The price of this Lady Dior also starts from 200,000 RMB.

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Dior's "the largest store in Europe" opened in London this time not only has the function of selling goods, but also has a lounge and VIP room, one of which is fully equipped to provide private lunch service, and the whole fourth floor can be used as a private space.

Sidney toledano, president and CEO of Dior, said:

People can see a lot here, not just to buy a skirt or a bag. Frankly speaking, if it's just for goods, it can actually be achieved through the Internet, fast fashion,' one-time purchase' and so on-but we provide luxury goods. What really matters is time, sitting on this sofa and chatting with people. The younger generation, whether it's 15, 18 or 20 years old, wants everything to be fast. But maturity means giving time meaning. Time is a beautiful dream. We just let people have a dreamlike moment.

Indeed, in this increasingly fast era, faced with the impact of e-commerce and fast fashion brands, luxury brands such as Dior really need to provide a more humanized luxury experience, not only in business, but also in the concept and mentality of consumers.