Fortune Telling Collection - Zodiac Analysis - Tens of millions of fans, fellow uncle is the most successful constellation IP?

Tens of millions of fans, fellow uncle is the most successful constellation IP?

According to Baidu Encyclopedia, astrological divination was originally carried out by primitive Babylonians according to astrology, hoping to use it to divine and predict the fate of the country and people. It feels a bit like our constellation.

When is your birthday? Do you know what constellation you are? I believe most people know this question, even those who are not interested in constellations will listen to what constellations they are.

Do you know what a rising constellation is? Can you tell the difference between the sun constellation and the moon constellation?

Some people are particularly interested in constellations. As long as you tell them your birthday, they can give you a clear analysis. I feel that he wasted his time not being a constellation blogger.

But if you are not interested, you can remember what constellation you are. Is the sky, 12 constellation of anyone may not be able to say all.

But this does not prevent many media people from choosing to start from the field of constellations, making constellations one of the hottest industries.

1. fellow uncle, the most successful constellation IP.

If you want to say that you have done a particularly good job in the field of horoscope self-media, there must be "fellow uncles".

My fellow uncles were rambling at first, and they became popular in Weibo from 2065438 to June 2004 by releasing a series of constellation tucao cartoons.

From July 2065438 to July 2003, fellow uncles tried some cartoons in Weibo. At this time, my fellow uncle has no intention of developing into the field of constellations.

By March of 20 14, the data of "12 constellation office workers' heart to the boss" was higher than usual.

From 2065438+June 2004, Uncle Fellow began to enter the field of constellations, creating the series of Uncle Tucao Constellations, which was also the starting point for Uncle Fellow's popularity.

Cai Yuedong, a fellow uncle, once said in an interview that when Weibo was first opened, many attempts were made, but fans could never break through the100000 mark.

Inadvertently, the Tucao constellation series was a great success, and the account positioning became a constellation. As a result, fans skyrocketed.

It will increase by 40 thousand yuan to 50 thousand yuan every day. Within one year, it will not only surpass 65,438+million, but also break through the 5 million mark. This also made him look to other platforms.

At the end of 20 14, 14, on February 29th, my fellow uncle published his first article on WeChat official account. On April 22, 20 15, Uncle Tongdao founded Shenzhen Uncle Tongdao Culture Communication Co., Ltd. ... which developed many subsidiaries.

Screenshot self-love enterprise inspection

At the same time, Uncle Tong is no longer satisfied with just being an online celebrity account, but based on Shenzhen Uncle Tong Culture Communication Co., Ltd., radiating Uncle Tong's IP to animation, animation, advertising, derivative commercialization, e-commerce, IP adaptation and other pan-entertainment fields.

Pan-entertainment refers to the fan economy based on the Internet and mobile Internet, creating a star IP. Its core is IP, which can be a story, a character, or anything that a large number of users like. (Excerpted from Baidu Encyclopedia)

The core here refers to the IP of fellow uncles.

2. Dear uncles, Lohas often won the first place in the new list.

No matter which popular platform you are on, you can find your fellow uncle's account. There are18.57 million fans in Weibo.

There is a huge difference in the number of fans between Tik Tok and Aauto Quicker on short video platforms. Tik Tok has 65,438+0,387,000 fans, while Aauto faster has only 23,000 fans.

Uncle Kuaishou's account was last updated on September 2, 20201,which has not been updated for half a year.

Fellow uncles not only have an official WeChat account with the same name, but also divide it into a series of official WeChat accounts exclusive to each constellation according to the 12 constellation, such as entering Aries, Scorpio, Aquarius and so on.

It's a bit like creating a marvel universe, creating a fellow uncle universe, which will be built according to the spread of 12 constellations. This can not only guide the accounting, but also better establish the IP image.

These sub-accounts also have good strength. Both Scorpio and Capricorn have entered the top 500 WeChat monthly list.

Screenshot from the new list

At present, the uncle's main account is still pushing an abstract official WeChat account named "Cheerful Boy". Although there is no reading volume of 65438+ million+,it still exceeds 99% of the official WeChat account. After careful study, it is found that the data of all official WeChat accounts owned by Uncle Tong Company are very good.

3. The realization of fellow uncle

It can be seen from Cai Yuedong's realization of wealth freedom by cashing in 654.38+73 billion with his fellow uncle's IP that the value of this IP is far above 654.38+73 billion.

The first is advertising, no matter what it is, as long as it is inserted into the article reasonably. Not to mention, in addition to fellow travelers, there are many official WeChat accounts under its banner. The data of these official WeChat accounts are good, and just receiving advertisements on official WeChat accounts is a considerable advertising revenue.

There are also e-commerce, Taobao shop of the same name opened on 20 16, and the mall business in WeChat applet is also in full swing.

And created and sold Capricorn I Never Know and Nobody dares to touch you with me! Two comic books. There is also the same uncle constellation coffee shop, both online and offline. It can be said that there are many ways to realize the same uncle.

Although Cai Yuedong said in the interview that it was an accidental opportunity, he would think of combining the constellations and voicing success.

But it is also a powerful place, seize this accidental opportunity, quickly take root here and adjust the direction of the account.

What do you think of your uncles now?

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