How to open a flower shop? What do you want? Open it?

Flower shop-a prerequisite for the address of a flower shop

1. Traffic must be two-way, and motor vehicles can easily pass and park. Graves subject to traffic control are difficult to open stores and cannot meet a large amount of business expenses.

2. There are large buildings around that can radiate, such as large office buildings and shopping malls, which can increase the number of customers who buy impromptu. 3. If there is a residential area, retail investors can buy it.

4. Flower shops generally need time to accumulate, and customers' business is stable, so the durability of the store should be considered when choosing a site. When choosing a flower shop location, the above points should meet two points. Opening a flower shop (retail store) initially includes four parts: store location, rent, decoration and purchase funds. The scale of investment depends on the rent of the store. According to Qingyi Flower Company, the investment of a flower shop with a scale of about 60 square meters should be 1 10,000 yuan to 20,000 yuan. Teacher Tian Fang of China Flower Network introduced a flower shop with a size of about 30 square meters, and the monthly rent is about 3,000 yuan to 5,000 yuan. Taking 30 square meters as an example, the decoration cost is generally 5,000 yuan. The necessary equipment such as fresh-keeping cabinet, scissors and watering can will cost 3000 yuan. A 30-square-meter flower shop needs a florist and 3 to 4 ordinary employees. Floriculture design is the foundation of establishing a store, so the level of florists in the store is very important. The average florist's salary is 1000 ~ 2,000 yuan, and the average employee's salary is around 800 yuan. Generally speaking, there are three ways to open a shop: opening a flower retail store, opening a flower wholesale store in the flower market, and opening a flower franchise chain store. Now all kinds of large flower shops can join in. The initial personnel training, store decoration and site selection must be strictly examined by the head office, and a franchise contract must be signed before opening a store. Mr. Tian Fang of China Flower Network believes that those who chartered franchise chain are independent operators, independent accountants, responsible for their own profits and losses, and responsible for their own financial arrangements. The fees that franchisees should pay include joining fees and handling fees. The franchise fee is paid after signing the franchise chain operation contract, and the specific amount is charged according to the size of the store. Handling fee refers to the annual fee charged by the head office for the continuous support of franchise chain stores in technology, business and service after opening. Flower shop investment income: the retail profit of flowers can reach 50%-80%, which is very impressive. But because flowers wither easily, its loss rate is quite large. A flower shop owner said that the probability of loss is quite large. If 65,438+0,000 flowers are returned, only 200 to 300 flowers can be bought at most, and those that cannot be sold must be thrown away. So the boss said that it usually takes one to two years for mid-range flower shops to recover their costs. Flower shop management risk? Flower shop is a small investment and small risk business model, and its risks are as follows:

It is difficult to grow flowers. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.

There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months. What should a flower shop pay attention to? Management skills. First, master the technology: first of all, we must understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of opening flower basket floats, and the production of flower basket wreaths for weddings and funerals. Quite simply, a book about flower arrangement can solve the problem. In a word, experience makes perfect. Second, the choice of store location: this is the key to the flower shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 65,438+00% ~ 30%, the store can be located in a wholesale street in the flower market or a block with concentrated flower shops. Besides? When choosing a site, we should also consider whether the doors and windows of the room are large enough, and then replace them with glass doors and windows to show the appearance of a flower shop. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will win a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.

How to open a flower shop? The Central Radio and TV University Press published the first chapter: a must-read introduction to flower shops.

1. How big is the market "money" of flower shops? 2. How to make your flower shop live longer? 3. Reasons for opening a flower shop.

4. Where is the flower shop? 5. Capital plan

Chapter 2: There are several things to do before going to the flower shop.

1. Determine the business model. 2. Determine the product structure. 3. Where is the sea of people located?

4. Give the flower shop a good name. 5. Take a quick photo.

Chapter three: the overall strategy of flower shop decoration.

1. How to determine the size of a flower shop 2? Layout principles of flower shops. Flowers and equipment commonly used in flower shops

4. Indoor color layout of flower shop 5. Lighting setting of flower shop

Chapter 4: How to buy fresh food in a flower shop?

1. How to spend the winter in a flower shop? 2. Common flower knowledge? 3. Fresh-keeping methods of flowers.

Chapter V All kinds of knowledge necessary for planting flowers

1. The meaning of the number of flowers 2. Classification standard for identifying flowers. The meaning of flowers and common sense of sending flowers.

4. The art of flower arrangement. Dangerous flowers 6. Constellations and suitable flowers

7. Medicinal functions of flowers. Please buy more "decorative flowers"

Chapter 6: How to increase the sales of flower shops

1. How to run a flower shop well? 2. Combine with other businesses? 3. Do ordinary business in the whole flower shop.

4. Festivals and flower shops. Saving money can also be beautiful. after-sales service

Chapter VII: Expert Clinic

1. Introduction to Florist 2. Common sense of flowers iii. Flower cultivation foundation

4. The meaning of flower language