Ask for the names and profiles of all the people related to hello Kitty, preferably with one or two pictures.

Japanese cartoon characters

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Hello Kitty (Japanese: ハローキティ; Latin writing: Har not Kiti) There is no formal and unified Chinese translation, but hello kitty, hello kitty and hello kitty can still be seen in the market. In addition, because Hello Kitty has no mouth, there are also nicknames for cats without mouths and cats without mouths on the Internet. She has such a story. There is a kitten with a mouth (the author has indicated that she has a mouth), a round face, a bow in her left ear and a small tail. Her name is Hello Kitty, and Kitty is a cat without a mouth. Kitty cat was born in 1974, a famous Japanese anime star. She is English, named Kitty White, Scorpio, in the third grade, with a pet cat named Charmmy Kitty and a twin sister.

Chinese name: White Cat.

White cat, Hello Kitty.

Birthday: 1 974165438+10/0.

Age: Grade 3 of primary school

Gender: Female

Constellation: Scorpio

Nationality: UK

Race: people

Place of birth: London, England

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founder

Nobutaro, the founder of Hello Kitty, sold silk and rubber sandals. He likes to add some small designs to his products to increase sales. He found that if he added a flower to his shoes, he could sell it at a higher price. Then he began to dump other cheap goods, adding some designs to the products every time.

At that time, Sanrio Company was scheduled to launch a small wallet, and the pattern on it hoped to design a brand-new role. Kitty's first generation designer Shimizu thought of children's favorite animals at the beginning of the design, which were nothing more than bears, puppies and kittens. Since the first two have been introduced, she decided to adopt her favorite cat, so this cute girl with a red bow appeared in her purse. At that time, Nobutaro didn't like her very much, but incredibly, this girl became popular out of control.

history

Hello Kitty was originally designed in 1974 by Sanrio company designer Masako Shimizu. About a year later, Shimizu left the company. Hello Kitty is registered in 1976. The second designer, Miho Meson, designed to 1980, and the task was given to Yuko Yamaguchi.

Hello Kitty was given British descent because British culture was very popular with Japanese girls at that time. Kitty's name comes from a cat owned by Alice in lewis carroll's Adventures in the Mirror. Dear Daniel, Cat's Boyfriend was written by 197 1, which was inspired by a movie melody in which Bee Gees participated in the song creation and Mark Lester played Daniel.

Hello Kitty's fictional world includes many friends and family members. Since 2004, she has also kept a Persian cat named Charmmy Kitty and a pet hamster named Sugar. Charmmy is a lot like Hello Kitty, but more like a cat.

Hello Kitty is a lovely girl, not a cat.

Grassroots marketing

This strategy has made Hello Kitty deeply rooted in people's hearts. When Hello Kitty was launched, Sanrio Company did little market testing and advertising. Moreover, as long as Kitty's lovely and simple image is not tarnished, Sanrio Company promises to license almost any product (except cigarettes, alcohol and guns).

After Hello Kitty became famous, Sanrio seldom deliberately spent money on advertising, but adopted the concept of all-round marketing. Hello Kitty is printed on every conceivable product, from stickers, pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, computers, treadmills, cars, and even adventure theme parks where people can be placed! And occasionally use limited products to stimulate collection behavior and repeat purchase rate.

Hello Kitty's success has also brought great commercial benefits to her business partners. Sanrio has authorized more than 500 Japanese companies and hundreds of overseas companies.

Today, Hello Kitty's unique image has appeared on about 22,000 different products and sold well in more than 40 countries. In 2004, McDonald's officially launched mini Hello Kitty ornaments in restaurants, with different colors and lovely shapes, which immediately won the recognition of consumers. In Taiwan Province Province, because the mini Kitty introduced by McDonald's is very popular, whether to buy a Hello Kitty for each other has even become a sign for couples to decide whether to fall in love. There was even a riot when customers at McDonald's in Singapore lined up to buy a happy children's meal with Kitty and her boyfriend's dear Daniel as the theme.

A series of effective sales strategies give full play to the commercial value of Hello Kitty. It is reported that Hello Kitty creates a profit of 500 million dollars for the copyright owner Sanliou Company every year, and also earns billions of dollars for companies authorized to use its image. It is said that Microsoft in the United States had envisaged bidding $5.6 billion for the copyright of Hello Kitty. Even, her influence spread to the commercial field-the political war of words admitted by the authorities in Taiwan Province Province, the murder of Kitty in Hong Kong, the global cultural movement ... until someone took her as the theme of the paper. "She is like my lucky one", as Scarlett Johansson, the popular king of Hollywood, said, this innocent and lovely girl with a round face has achieved her own dream and the dreams of countless people.