How to warm up in the early stage of variety shows from the third season of Flowers and Teenagers

On April 9, the third season of Flowers and Teenagers caught the attention of netizens as soon as it was released. Handsome men and beautiful women plus the ultimate beauty, powerful late stage and literary copy, the small series of Deer Leopard was tired of watching the tear dramas of the first two seasons, and did not intend to pay attention to the third season, but a short tidbit of more than 4 minutes aroused the desire to watch. I have to say that in addition to being too fond of hype, Mango Taiwan's program production level is second to none.

But then again, there would be no heat without hype, and it wouldn't have caused such a big response if it hadn't been for a small tidbit in the early stage. Take the preheating of "Flowers and Teenagers 3" (hereinafter referred to as "Flowers Little 3") as an example to tell you the routine of preheating in the early stage of variety shows.

1. The guess on the guest list must be confused with the truth.

After the end of the second season in July 20 15, the guests in the third season were fired for a whole year from the beginning of 20 16 to the beginning of 20 17. From "Zheng Shuang Summer Xu and Hehe Continue to Participate in Hua Shao 3" to Yang Yang, Zhao Liying, Tang Yan, Lu Han, Hugh, Nini, Eddie Peng Yuyan and Ariel Lin ... a group of well-known and popular artists were taken out for a stroll. Until June 65438+ 10 this year, there was still news that Summer Xu decided to participate in the third season. There are too many versions of the list in the media. Partial list will not be published until the end of 1.

Basically, every variety show has to fry the guest list before shooting, but the effect mainly depends on the scale. It is necessary to attract fans and have credibility, otherwise the gap caused by high expectations will be counterproductive when it is broadcast. All the true and false lists exposed in "Hua Shao 3" are within the scope of people's acceptance, and also conform to the positioning of the program. It is quite possible that these are all invited. Although the final exposure list is very different from before, it is equally famous, so there won't be much difference.

2. Make a fuss about the guests and dig up the background.

After the list is confirmed, there is still some time before it is broadcast. At this time, the focus of publicity is the guests themselves. The scandal between Gulnazar, Nate and Zheng Shuang exploded from the first season to the third season, and some people watched it. Fans are always tearing idols, which adds a lot of popularity to Hua Shao.

In addition to the original well-known guests, new guests are also receiving more attention. Because the average newcomer can get on this popular program, there are basically backgrounds and topics to dig. Lareina and Lai Yumeng, two newcomers in In the Mood for Love 3, also created a lot of traffic for the program. One is a child star and the other has a deep background. Both of them were killed by their own relationship and background, and many stories about them were published online.

Trivia, posters, videos and Reuters's materials should be enough.

People scattered as soon as they looked around. No matter how they blow it up, there must be enough material to support it. In addition to the tidbits and videos released two days ago, "Flower Little 3" has more than a dozen exclusive Reuters and shooting tidbits in Weibo every day in the official Weibo. After browsing the poster, five groups of tidbits of various styles have been distributed. There are also various hard photos of the guests, one by one every day. The biggest role of these materials is to let the media and netizens spread again and increase the flow for the program.

The above are the three basic routines of program preheating summarized by Lubao Xiaobian. Preheating is very important in the whole communication planning of the program. For many viewers, they are generally interested in watching the first episode, unless the content is too ugly, they will keep chasing it. Therefore, whether the premiere can usher in a good start largely determines the ratings and popularity of the whole season.