Who is Xu Lei from JD? COM？

JD。 Xu Lei's life experience is as follows:

In May 2007, he became a marketing consultant in JD.COM, and officially joined JD.COM in June 2009 at 5438+ 10. He has been the head of the marketing department of JD.COM Mall, the head of the wireless business department, the CEO of JD.COM Group, the CEO of JD.COM Retail Group and the president of JD.COM Group.

Helped JD.COM to establish a marketing public relations system, a mobile product research and development system, and a platform operation system including user life cycle management, member user ecology, and traffic commercialization. By making every effort to build the JD.COM Mall APP, it has promoted the strategic transformation of JD.COM to mobileization and accelerated the transformation of the mobile Internet era; Xu Lei advocated the concept of openness and took the lead in opening up JD.COM. COM's supply chain capability makes an important contribution to the open and orderly development of the industry; Leading the design of JD.COM 618 and JD.COM 618 has become one of the landmark events of China economy every year.