Business plan of milk tea shop

To open a successful tea shop, the first thing is to accurately locate the market, that is, you must determine who you want to do business with, and then carry out a series of business activities around the target group you are targeting. Although the consumer groups of milk tea are all young people, the consumption patterns are different according to different classes. For example, white-collar workers like better quality milk tea and pay attention to the environment, atmosphere and mood, while students like fashion, personality and other elements, pay attention to the cost performance of products and feel relaxed and lively. ...

With accurate business positioning, we can determine the name of the store and the variety and name of the products. If you are a middle school student as the main consumer group, I think the name of the store "Momo Tea" may have no feeling for students, especially for middle school students now, because Momo Tea is just a tea drink in Malaysia, and it is a movie "Summer Momo" starring Taiwanese singer Richie Jen, Hong Kong singer Sammi Cheng and Malaysian singer A Niu * * more than n years ago. And let the domestic audience know that there is a kind of tea called "Momo Tea" in Malaysia. If you don't have the flavor of Malaysian teh tarik or Nanyang or the emotional appeal of Nanyang, you'd better not use it, because it has nothing to do with your target consumer groups (including you and your products), and it can't cause scolding, which will make people feel puzzled. If I were you, I might consider "Shang Q" and "herbal tea".

The collocation of milk tea varieties is very important. We should not simply copy other people's menus, but carefully design them. At present, most of the milk tea on the market is desktop bubble tea or coconut milk tea. After drinking for more than ten years, a considerable number of consumers have experienced "taste fatigue". In addition to the good classic signature milk tea, we might as well add some new varieties, such as Ai Yu milk tea, pudding milk tea, yogurt milk tea, yogurt milk tea, fresh wheat straw milk tea, Hong Kong-style lime milk tea, vanilla milk tea, etc. Of course, if conditions permit, we can make some well-known foreign milk tea, such as Korean ginger milk tea, Malaysian butter milk tea, Turkish spicy milk tea, Arabic sweet and spicy milk tea, British series of flower milk tea, Italian Macchiato milk tea and Japanese mystery. These foreign milk teas with strong personality, unique flavor and unique taste can show excellent quality and added value compared with those with "old style and old taste", which can bring new business opportunities and profit growth points to your tea shop and establish your core competitiveness and appeal in the market.

Giving away integral consumption or buying two get one free, and leaving a message wall are all good promotion methods. If you add some activities, such as "drinking together on weekends", "Happy Birthday", "Small World for Two", "A cup of acacia" and "10 cup express", it will be more abundant and more attractive to consumers. 2-3 yuan is definitely more attractive to students, and it is difficult to make good quality and good profits at such a price. My suggestion is that you don't have to name all varieties as 2 yuan or 3 yuan, but you should name some varieties of milk tea that others don't have (or others can't compete with you) higher, so as to balance the products with low profits and improve the overall income.

In addition to the above, the most important thing is to improve the quality of products, because in the final analysis, it depends on the products, especially if you operate on the original "subway" store site, people will consciously or unconsciously compare you with the "subway", so you can only do better than the "subway". Therefore, you should make management, production and service more strict and better, such as formulating store hygiene standards, production standards, smiling service, dress code, and establishing reward and punishment incentive mechanisms. Every two months, 1-2 new varieties of drinks or snacks are introduced, so that they are always new and get good returns.