What does MCN mean?

MCN refers to the short video mechanism.

The concept of MCN originally came from the field of Internet video abroad. After entering China, it was mainly used in the video field in the early days. MCN refers to a content creation organization that can serve and manage accounts of a certain size. The content form is not limited to video, but also includes live broadcast, graphic and other forms.

After the content creation organization becomes MCN, it can obtain the exclusive resources and policy inclination of the platform. Through continuous operation, it can continuously improve the scale and activity of its account matrix, expand its brand influence and enhance its commercial value.

The original MCN was developed by YouTube. The channel owner will sign a contract with MCN and input MCN into the system that links users with advertising revenue, and MCN will get reduced revenue.

Extended data:

In exchange for the percentage of channel advertising revenue, MCN provides the right to use resources and knowledge, or uses relationships to improve the quality of video production or the revenue of its customer channels.

With the development of MCN, some successful digital media companies have been acquired. For example, AwesomenessTV was acquired by DreamWorks Animation for150,000 USD;

Disney bought Maker Studios for $500 million. With the importance of other platforms such as Facebook, Snapchat and Twitter, MCN has become more like a cross-platform digital media company.

MCN's vertical industry choice is also worth mentioning. When the video market develops to the present level, the most realistic and recognized mode for MCN must be to deeply cultivate in a vertical field, and then extend the successful experience to more market segments.

Baidu encyclopedia -MCN