Fortune Telling Collection - Zodiac Analysis - What is China tourism?

What is China tourism?

Robert McIntosh

Let everyone participate in tourism, travel around the world and open their minds, and the world will become a better paradise for mankind.

Culture | Tourism | Creativity | Experience

Unconventional creative comments: the idea of "going to Wan Li Road", the feeling of "home country and the world" and the group thinking of "I want to see the world" make Chinese-style tourism show the characteristics of "going to the market", but this characteristic has developed from "visiting here in the early days" to "being interested in the quality of process and content".

The world is so big that it is inevitable to go to the market. But what the market needs is a high-quality "Expo". The Expo is tired, but we still need a high-quality holiday.

Market-style Chinese tourism

In recent years, with the economic and social development of China, people's leisure travel has become less extravagant. The sight of the annual "May Day" and "Eleventh" outing illustrates the problem. Therefore, domestic tourism has become a unique phenomenon in China tourism.

Tourism is a high-level consumption activity with both material and spiritual attributes. "Reading thousands of books and Traveling on Wan Li Road" may be the ideal realm of tourism, but at present, Chinese-style tourism presents the impetuous form and consciousness of Chinese people. The heart of tourists is not in the essence of tourism, but attached to the hurried pace, the appearance of mountains and rivers and dazzling goods. Chinese tourism, in any case, is a "fair" group tour. In order to complete the process of a tourism task, it is proved that there is only the name of tourism, but there is no reality of tourism.

Differences between Chinese and Western "Tourism" and "Vacation"

The topics of "tourism" and "vacation" actually involve the lifestyle that everyone is keen on. When people in China look at foreigners, they always feel that their lives are very moist and chic. Unlike people in China, the word "busy" always takes up most of their lives, and the word "tired" cannot be separated from the other half.

This is the subtle difference between "tourism" and "vacation". Whether it's a group tour of "getting off to take photos and getting on the bus to sleep" or an experiential backpacker tour, traveling abroad is always more or less "tired, tired and exhausted" in China. The so-called "vacation" sounds like a pastime of western upper class, but it is more or less a misunderstanding. After all, the lifestyle of westerners is different from that of China. In contrast, it should be said that westerners are better at distinguishing between work and life. It has nothing to do with class and wealth. You can't have a "tour" all year round, but you should have a "vacation". This is the key for westerners to live an easy life.

Unlike China people who save enough money to arrange travel, Americans believe that travel is a basic daily consumption, which cannot be separated from or saved. So they travel when they have money, and travel when they have no money for the time being. They prefer short-term "mini" holidays lasting 3-4 days at a time to long-term trips abroad.

Different from the push-pull tourism in our country, many people in the United States like to go to holiday homes in the country and experience the comfortable feeling of natural tranquility. Some people travel by station wagon and camp comfortably, some people sleep in tents and try out the wild life, and some people go fishing on yachts to relax. They pursue a calm, serene, clean and carefree environment. Enjoy real free time, instead of going to the market and running around to see one scenic spot after another. Money can be willful, but no money can only be resigned? The gap between China and foreign countries is indeed not small, but many people have issued another voice: "tourism" and "vacation" are, in the final analysis, economic differences. Is that really the case? In fact, this is still a question of consumption view and tourism view. Different cultural concepts and different tourism purposes will naturally have different mentality and rhythm when playing. Although Chinese tourism is in a hurry and tourists are in a hurry, it is a great progress to get rid of busy work and gradually enjoy the fun of life. With the development of domestic tourist attractions and the expansion of foreign tourism, we can gradually see that more and more people are beginning to choose new modes of tourism.

The demand growth of resort hotels is an inevitable trend.

With the development of national economy, the consumption upgrade brought by the improvement of consumers' income level, the gradual expansion of the middle class, the travel mode of residents has changed from sightseeing to vacation, and the market demand for holiday accommodation products has increased steadily. The resort hotel market has ushered in an unprecedented new development opportunity.

Only from the Yangtze River Delta, in recent years, non-standard accommodation products such as B&Bs have appeared around cities such as Hangzhou, Nanjing and Shanghai. They allow people to get away from the hustle and bustle of the city through short trips and get a pleasant experience of leisure and relaxation, so they develop very fast. Going on holiday is becoming more and more necessary for people. With the implementation of paid vacation system, the growth of holiday demand has become an inevitable trend.

The mainstream consumers in China are upgrading from the basic consumption of food, clothing, housing and transportation to the consumption of pursuing quality of life. China is about to enter the era of quality life. Whether in city life or travel life, people in the future will love themselves more.

Looking for business opportunities from the contradiction between new demand and old supply

In China, famous scenic spots and resorts like Huangshan always gather a large number of tourists and vacationers. What needs new attention is the tourist destinations that have emerged around some cities in recent years and can be reached by two or three hours' drive. In the past three to five years, there have been more irregular accommodation products around first-and second-tier cities, but there are not many truly large-scale and standardized resort hotels. This market gap needs to be filled.

Compared with the holiday market demand five years ago and 10 years ago, the holiday market has changed a lot. Five years ago, 10 years ago, people's holiday concept was still hazy, and they were in a state of going for a walk and taking a rest. At present, it is obvious that people take vacations more as a way to adjust their usual working and living conditions; In addition, the way of vacation is also changing. It used to be a business partner, but now it's more a family trip with friends and relatives, and the ways are more diverse. They prefer the pleasant experience brought by changing the environment and life scenes.

As far as holiday groups are concerned, they can be divided into at least five categories: first, family and parent-child tourists; The second is the consumption of middle-aged and elderly people, which is a huge potential market. The largest population base in China is the post-60s and post-70s, and this potential will be gradually released as the post-60s gradually retire and the post-70s gradually take the lead in consumption. Third, people who have free time; Fourth, leisure business people will find a beautiful place to work and hold meetings when conditions permit; Fifth, young people, including but not limited to the new generation. China's holiday tourism market is diverse and the demand is more abundant.

The holiday style of China people is quite different from that of foreigners. Compared with foreign tourists, they prefer relaxing ways, such as sunbathing on the beach. China people spend their holidays in a variety of ways, such as playing cards, fishing, singing, getting together to taste delicious food, participating in some interesting projects, and having cultural exchanges and interactions with local people, which are favored by different holiday groups in China.

At present, the market structure of resort hotels is not balanced. On the one hand, in the past, a large number of high-end hotels, villas and clubs were blindly built near many tourist attractions, ignoring the biggest popular holiday; On the other hand, there are a large number of low-end accommodation products such as private small hotels and guest houses near tourist attractions. Due to the low management level, health, safety and service cannot meet the basic needs of tourists at present. In contrast, high-end and distinctive resort hotel products have great development prospects.

Build a holiday circle and shape a leisure life mode suitable for Chinese people.

The report "Consumers in China in 20 17" released by Mintel, a market research consulting company, shows that consumers in China are in the process of lifestyle upgrading. Consumption upgrading in the form of "quality improvement and convenience improvement" will be in strong demand, and health and experience will become two major themes. Among them, vacation and travel are considered by the middle class in China as the best way to improve the quality of life.

In the next 5- 10 years, the destination hotel will surely become the carrier for people to experience the lifestyle. In the future, people in China will have more and more diversified ways to spend their holidays, and the product supply will also present diversified formats.

In the future, consumers in China prefer hotels to be a gathering place. To create a one-stop holiday paradise with beautiful natural environment, unaffected by seasonal changes, and fully considering the needs of family and short-distance travel, can better conform to the upgrading trend of tourism consumption of China consumers from "travel" to "vacation".

More and more leisure tourists need holiday products, which will inevitably reflect the three characteristics of "personalization, value and high quality" in the future. This is an opportunity for supply-side enterprises.

Although the increase in holiday demand is an inevitable trend, it is not good for the industry to rush to build quickly. At present, holiday products still have the shortcomings of low peak season and large difference in occupancy rate between weekends and non-weekends. While investors are optimistic about the trend, they should fully predict the investment risks. At present, many enterprises are aiming at the construction of holiday towns and tourist towns, and holiday hotel projects are also being promoted as supporting facilities. However, if overheating intervenes, the construction of resort hotels may become another means for developers to acquire land, resulting in a situation of escaping from the order in the future.

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