What is the difference between honey trap and mushroom street?

Many ladies who love beauty like to use two softwares, Beauty Theory and Mushroom Street. What's the difference between the two softwares? Let me tell you the difference between honey trap and mushroom street!

The difference between beauty theory and mushroom street

In order to promote the Weibo account of Mushroom Street, Qi Chen encouraged the company's technical team to do a lot of third-party horoscope tests to access the Weibo platform. After each test, users will be recommended to pay attention to Weibo in Mushroom Street. Gradually, Mushroom Street became popular among young girls.

Beauty said that she is also a marketing expert in Weibo. Through high-quality Weibo content operation and rich activities, the fans of the official account of Meili said quickly exceeded one million, and Weibo became the largest user source of Meili said. On the homepage of Beauty, using Sina Weibo to log in is placed in the most prominent position.

Because the geographical location is close to Taobao, and most of the founding teams have left Taobao to start businesses, Mushroom Street began to intersect with Taobao's user base. Who is the target user? Little girl after 90 in second and third tier cities? .

At the same time, Mushroom Street began to position itself as a shopping guide website. In the KPI assessment set for employees in Qi Chen, the most important assessment indicator is the conversion rate. One is how many people per 100 people found the corresponding goods, and the other is how many people per 100 people reached a deal.

In many details of the website, it also reflects the idea of Mushroom Street to promote commodity trading. For example, it is also a product display page. What is the most conspicuous thing on Mushroom Street? Buy? And then what? Ask for a group purchase? Did the beauty agree? Collection? And then what? Do you like it? .

In Xu's view, Beauty in Beijing said that it would become a vertical Weibo in the future, and what is the content of this vertical community? Fashion? . Because a large number of users were imported from relatively high-end communities such as Sina Weibo and Douban, a large number of early users gradually laid the foundation of beauty theory? Facing young female white-collar workers in first-tier cities? The positioning of.

Later, Beauty said that Ma Nianci, a senior fashion media in Taiwan Province Province, was invited as the director of fashion operation, and she constantly implanted herself into various fashion activities to enhance the sense of fashion.

A brief introduction to the theory of beauty

Beauty is the largest e-commerce platform for women's fast fashion in China. Committed to providing the most popular fashion shopping experience for young fashion female users who love beauty. There are more than 654.38 billion female registered users, and the age of users is between 654.38+08-35 years old.

Mr Xu founded the theory of beauty in June 2009. Beauty said that at the beginning of its establishment, it created a socialized e-commerce shopping guide model, and quickly attracted tens of millions of young female users who love beauty and fashion within a few years, becoming the most popular fashion vane for young women in China. 2013165438+10, Beauty said that it began to establish an e-commerce trading platform, and selected thousands of high-quality sellers and suppliers to provide users with high-quality fashion products such as women's wear, shoes, handbags, accessories and beauty cosmetics. And successfully transformed into a female fashion vertical e-commerce.

Thanks to the exquisite user experience, as of June 20 14, Meili said that tens of thousands of fashionable and high-quality businesses have settled in, and the installed capacity of mobile clients has exceeded 75 million, accounting for more than 70% of the orders from mobile terminals, surpassing the PC terminals in an all-round way. Beauty said that the users of mobile clients are also very sticky, and the average daily usage time of mobile clients is more than 30 minutes, which is one of the high-frequency usage scenarios of young fashion girls.

Brief introduction of mushroom street

Mushroom Street is an e-commerce website focusing on fashionable female consumers, providing girls with goods suitable for young women in the fields of clothes, shoes, bags, accessories and beauty cosmetics. Mushroom Street APP has also become a must-have APP for fashion women to buy and share with each other.

The goal of Mushroom Street is to become a high-tech but light fashion Internet company. The core purpose of the company is to combine shopping with community to provide more effective shopping decision-making suggestions for more consumers.

? Mushroom street? After the transformation from a shopping guide platform to a socialized e-commerce platform, the monthly report card of11was handed over in just two months from June 20, 2003. For this? Report card? ,? Mushroom street? It indicates that 20 14 will hit the annual target of 3 billion yuan.

On June 5, 20 16, 16, a few months after the merger of Meili Shuo, Mushroom Street and Amoy World, the new group was officially announced as Meili United Group.

Beauty theory company model

The so-called aesthetic model refers to the sharing model in social commerce. In a vertical field, like-minded people gather in a community where they can recommend, share and comment on goods. Links to goods come from external e-commerce websites, and the community itself earns income by displaying advertisements and clicking on purchase shares.

This model began with the theory of beauty, and was established in June 2009 at 5438+065438+ 10. It is a social media that focuses on women's fashion sharing. In this vertical fashion field, fashion lovers can get together to share fashion topics including clothing and beauty, and comment on related products. By the end of 2 1 century, e-commerce websites were the main export.

This model brings together like-minded people. In this vertical field, these people can share experiences and recommend products. While providing discussion places for users, it also found accurate users for businesses. From the perspective of business model, this is a very short and efficient business model.

With the advantages of short business chain and high user matching, the American theoretical model has been gradually popularized since its birth. Alibaba's chief of staff once said to Meili that the founder Xu: Taobao, etc. Beauty mode? I waited for two years.

After Beauty said, different imitators appeared in various fields such as mother and baby, snacks and so on. Taobao, a C2C website owned by Alibaba Group, also imitated this model and launched many similar products.

After that, Renren.com launched the real-name registration system shopping sharing platform for everyone to shop, Yi Juncheng launched Botuhui, a social shopping guide community for petty bourgeoisie white-collar workers, and the wheat field pushed the mother-child parent-child shopping to share the community treasure Amoy; In addition, Mushroom Street and talkative are both typical imitators. By the end of 2 1 century, the theoretical model of beauty has been highly recognized by the capital community. Some industry commentators said that Beauty said that the emergence of social mode has activated the Red Sea market for shopping sharing in this field, and in the future, it will rapidly flood into various social shopping sharing community imitators, which is bound to form a shopping sharing business similar to group buying.

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