Product analysis report of Meiyou app

2. Experience system: iOS 1 1.3

3.APP version: v7.0

4. Experience time: 20 18. 10.22

Meiyou, slogan: Meeting you is better. It is a community-based APP for women who record their menstrual period, which integrates other communities, increases the interactivity of the application, attracts more users, provides a correct entrance for women's healthy life, and provides shopping, weight loss, slimming, beauty, breast enhancement and constellation communication for girls, and can switch pregnancy preparation, pregnancy, parenting and pregnancy modes.

(Data from iResearch Index)

As can be seen from the data in the above figure, the proportion of users of Meiyou is 97.87% for women and 2. 13% for men, and the age is concentrated in women under 35. Users are mainly distributed in coastal first-and second-tier cities such as Guangdong, Jiangsu and Zhejiang. People with higher education in these areas pay more attention to health management.

The core functions of Meiyou app include recording, other circles and grapefruit street. Taking menstrual management as the breakthrough point, from the structural level, Meiyou pays more attention to the construction of topic circle and focuses on the community.

Recording is a rigid demand such as grapefruit, which is used to record various data of menstrual period and pregnancy for health management. Different colors are used to distinguish different stages such as physiological period, and uncomfortable situations are also marked to indicate the current time. There are few items to be recorded, which can be completed in a single page. Selection is the main option for users to operate. The layout of the analysis interface is relatively simple, and users can view the health status more intuitively. However, due to the relatively basic contents of the records, the accuracy of the health analysis results will be affected to some extent. The entrance of menstrual knowledge is deep, which makes it inconvenient for users to adjust according to their own health status and understand relevant knowledge.

She and her circle adopted the mixed mode of UGC and PGC, which can better guide users to initiate related topics. Create a group of users with related interests with the interests of the circle. Direct interaction between users and exchange of ideas and experiences will stimulate user activity, and there are many circles, which can well meet various needs. Moreover, the main page of her circle will give priority to recommending popular posts and topics according to the number of clicks, replies and the content that users pay attention to, so as to meet users' needs and increase users' stickiness.

Pomelo Street is a gathering place for low-priced discounted goods, which is equivalent to a drainage platform with lower development cost by pushing Taobao goods. But as a third party, it can't control the products, and the quality of the products can't be guaranteed.

1, event marketing, Weibo's "menstrual leave" quickly occupied the hot search, and successfully opened the brand awareness with the abuse of female friends and social disputes.

2, large-scale advertising, improve brand trust.

2, e-commerce mall, mainly for Taobao diversion, low price is absolutely attractive.