Tanabata activity planning scheme

In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for implementing specific actions for an activity. So how should we make an activity plan? The following is the planning scheme of 2022 Qixi activities (6 general remarks) that I have compiled for you, hoping to help you.

Tanabata activity planning scheme 1 Tanabata Valentine's Day has been accepted and respected by more and more young people, so hotels should not miss such a good opportunity, so many hotels want to plan this Tanabata Valentine's Day activity well. Planning the Valentine's Day activities in the hotel on Tanabata should be sensational and romantic to the extreme.

First, 20xx Valentine's Day theme:

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, 20xx Tanabata Valentine's Day target market positioning:

The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.

Third, 20xx Tanabata Valentine's Day slogan:

Today is Tanabata Valentine's Day. Say goodbye to bachelors.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

20xx August 2nd (Chinese Valentine's Day):

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

20xx August 2:

1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". The winner can get a free one-night room provided by the hotel, and the room standard is chosen by the winner.

2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

Before dinner, it was finally a big confession of love.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Five, 20xx Tanabata Valentine's Day marketing strategy:

1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels:

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy:

⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.

⑵ Price in mind: The main market group between the launch periods of new products is the high-paying class, so it is suggested that the whole activity be priced by prestige pricing strategy. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.

5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.

Tanabata activity planning scheme II "Our Festival" series of activities is an important carrier to inherit Chinese tradition, stimulate national feelings and cultivate and practice socialist core values. In order to better display the outstanding traditional charm of China, guide the masses to live traditional festivals, enhance their self-confidence and promote the friendly and harmonious exchanges between the people in Manchuria and the neighboring areas of Russia and Mongolia, the municipal government decided to launch "Our Festival"-the Qixi theme activity in the city. The relevant matters of the activity are hereby notified as follows:

I. Activity time

20xx August 4th-August 19

Second, the significance of the activity

Tanabata is one of the traditional festivals in China and a national intangible heritage. Through Tanabata activities, we will highlight the connotations of love loyalty, diligence and wisdom, family happiness, deepen the construction of Ming families, guide the broad masses of people to identify, respect, inherit, protect and carry forward traditions, form a positive and healthy family outlook, and advocate the pursuit of a happy life with love and family harmony.

III. Contents of activities

1, launched the theme activity of "Meet Tanabata, Love for Life". The Municipal Federation of Trade Unions, the Communist Youth League Committee, the Municipal Women's Federation and the units stationed in Ming Dynasty at all levels should extensively carry out networking activities, bridge the gap between young men and women of school age by holding blind date parties, fraternity parties and other forms, publicize and advocate grand and simple collective weddings, and advocate frugal weddings.

2. Carry out the "Tanabata Classic Reading" activity. Recite beautiful literary works praising loyal love, hard work and wisdom, collect poems praising good life, hard work and family harmony, and * * * convey the positive energy of sweet love, family happiness and social harmony.

6. Districts, streets, communities and units carry out activities to send blessings to the golden-married elderly in their jurisdictions or units, hold symposiums, and invite the children of golden-married elderly families, representatives of Ming families, representatives of the most beautiful families and representatives of the "five good families" to tell their loving and happy family life stories, carry forward the concepts of loyalty, purity and long-term love responsibility, and guide the vast number of young people to establish a correct outlook on life, love and marriage.

4. Organize condolences to separated families stationed in Manchu military and police forces, organs, enterprises, institutions, schools and other places, pay attention to and care for families with difficulties in life in the two places, solve their living problems, organize "sending letters from different places" activities, and express their thoughts and true feelings by means of traditional letters from China.

5. Tourism Commission, Guomen, Taowa and other tourist attractions and travel agencies organized and planned the theme activity of "Tanabata-the beauty of traditional festivals in China" among Chinese and foreign tourists, to publicize China tradition to the world, show the beauty of China tradition and enhance China's soft power.

Four. Activities require

1. Carrying out the "Qixi Festival" theme activity is one of the important contents of cultivating and practicing socialist core values in the national evaluation system of Ming cities. All districts and units should attach great importance to this goal and task well. According to the actual situation, we should formulate feasible activity plans and carefully organize their implementation.

2. The media make feasible publicity and reporting plans, set up a column of "Our Festival Tanabata" during the festival, produce and publish Tanabata activities carried out by various units, and publicize and introduce the knowledge and customs related to traditional Tanabata at multiple levels and angles.

3. Before August 19, all districts and units will submit the activity information and pictures to the Creation Department's e-mail address: xx, and contact telephone number:

Tanabata Valentine's Day activity planning scheme 3 Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 4 th

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

Gong Yue restaurant

On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.

Fourth, the implementation details

3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.

3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.

3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in Shangdu Information Port (one month)

Dahe Daily Quarterly Color Edition +600 Words Soft Text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)

Tanabata activity planning scheme 4 I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August X to August xx.

Third, publicize the agenda.

20xx August X to August xx.

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August xx

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xx jewelry, color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy flowers of xx yuan and send a piece of jewelry or a membership card provided by xx;

Buy xx ornaments in xx and give flowers or discount cards provided by xx flower shop.

Tanabata activity planning scheme 5 I. Activity time

The seventh day of July is tentatively set at 20: 30.

Second, the venue of the event

xx

Third, the way of participation.

1. You can get tickets for this event by handling business.

2. Forwarding the contents of this event through official Weibo and WeChat will give you a chance to get tickets for this event.

3. Send private messages to the official Weibo and WeChat to participate in the "shadow" of heart-to-heart. Love needs some surprise activities, and tell the romantic love story between you and your lover and the "surprise" moment you intend to create for him/her. Once adopted, you can get tickets for this event, and a professional planning team will give you advice!

Four. Activity content

1. eternal love wall

In the lobby of the cinema, lovers walk hand in hand, holding roses, through the heart-shaped candle pool and towards the U-interactive "love wall". Couples put the roses in their hands in the flower basket in front of the love wall and wrote their sincere love vows on the love wall. The wall of love is full of sweet words and u-interactive wishes to them.

2. constellation romance test/invincible choice of true love u invites you to enter the "true love test"

Set up a booth in the ticket hall of the cinema to provide horoscope and love test for couples, which is very mysterious. You can cooperate with related divination institutions, such as some crystal shops that study divination.

3. Heart-to-heart shadow, love needs some surprises

Let lovers express their love or propose marriage in the cinema through photos, words, short films, etc. Proposal clips and event tidbits can be viewed on demand at U Interactive.

4. Grasp the experience of "machine"

Every couple participating in the movie can find a pink card under the chair. If it says "be quick", they can get rich gifts! If you find a half red card with half words written on it, the couple holding the half card should find the other couple within ten seconds, and come to the host at the same time, answer the correct host's questions and complete the host's game, then both parties can get gifts!

Tanabata activity planning scheme 6 I. Overview of activities

Theme of the event: Join hands to cross the Magpie Bridge and meet xx.

Activity time: tentatively scheduled for August xx, 20xx.

Activity object: X bank debit card holders (family or husband and wife) Activity scope: xx branch business outlets, community outlets.

Purpose of the activity: Through the interactive experience and the popularity of the novel active communication X Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and staff.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the relevant information of this event in the form of soft text on the WeChat public platform of X Bank as one of the online promotion channels.

III. Contents of activities

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlets, and the background wall is printed with a love pattern or a hengfeng bank logo pattern.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities.

1. With the theme of "Crossing the Que Bridge hand in hand and meeting in X", the works are selected with the pose in the silhouette wall as the expression form of photographic works.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.