What brand of mobile phone is VERTU?

VERTU Company Overview Vertu is the world's first luxury mobile phone company founded by Nokia. It was designed by Frank Nuovo, a world-famous mobile phone designer, in the way of running a high-end brand. This model is absolutely king-class in appearance, materials and functions, with an average of more than 100 thousand each. VERTU, a word from Latin, originally meant "high quality and unique". Signs; emblem

One of the representative works of Vertu mobile phone. brief introduction

It has created a market image that everyone wants, but few people can afford. Since VERTU landed in Singapore in 2004, its sales volume has been very satisfactory. Many Chinese mainland guests specially went to the flagship store in Hong Kong to buy it in person.

As a distinguished mobile phone brand founded in 2002, VERTU's aim is to tailor mobile phones for the rich all over the world. Due to the uniqueness of this brand of mobile phone, users who want to customize their mobile phones can only get VERTU mobile phones by making an appointment or in a specific store.

All Vertu mobile phones are carefully manufactured by skilled craftsmen in Vertu workshop. The keyboard of VertuaAscent alone consists of more than 150 different parts. Every key has to go through a complicated procedure. At high temperature, stainless steel mixture and pressure are injected into a larger mold. After cooling, the volume of each key will be reduced by 65,438+04%, forming an inclined keyboard. Then, each button will be embedded with two gem bearings, thus enhancing the design dynamics, increasing the touch stability and accuracy, and bringing users a unique feel and experience.

Users will also enjoy the service of "VERTU Butler" when purchasing VERTU mobile phones. Just press the customer key on the phone, and the phone will be directly connected to VERTU's 24-hour service desk. Whether you want to inquire about all kinds of mobile phone service information, or traffic, entertainment, catering, hotels and other information questions, someone will answer you, and the service covers major cities around the world. It's like a super private secretary.

VERTU is divided into seven series, namely Constellation (Constellation Edition), Ascent TI (Titanium Runway), Ascent (Runway), Signature (Signature Edition), Signature Diamonds (Crystal Diamond Series), Collector's Edition (including six legendary track patterns and Ferrari 1947 Limited Edition) and Special Edition.

Due to the high price of VERTU mobile phone, its consumer groups are mostly wealthy white-collar aristocrats. The lowest price of a constellation version of VERTU is nearly 40,000 yuan. At present, there are many popular cottage VERTU mobile phones in China, and many VERTU fans have bought high imitation VERTU mobile phones. Its appearance is one-to-one correspondence with the genuine Vertu mobile phone, and with the maturity of Shenzhen mobile phone software development, the high imitation Vertu mobile phone is also very similar to the genuine Vertu in software operation, which is undoubtedly a cheap choice for those mobile phone lovers who pursue individuality and appearance.

manufacture plant

Vertu's only factory is located in a remote village outside London. There is no noise from machines, and there are nearly 200 craftsmen in the bright factory. Among Vertu's more than 400 components, there are precious diamonds, gold, jewelry, Ferrari materials and space metals with hardness twice that of stainless steel. Each piece is hand-processed and assembled by craftsmen who make Rolls-Royce cars, which takes more than three years, twice as long as the development time of Formula One cars. And these are just the surface, and the value lies in the connotation. Just like Frank's concept of "sustainable luxury", the value of a luxury depends not only on the materials and technology, but also on a state of mind, a spiritual sublimation that people feel from gold and silver, and a grandiose reason for luxury.