12 shoes in ancient constellations _ shoes in ancient constellations

Li Ning

Native place: Nansi Township, Laibin County, Liuzhou District, Guangxi Zhuang Autonomous Region (now Nansi Township, Xingbin District, Laibin City)

The main torchbearer of the 29th Beijing Olympic Games in 2008.

Gender: male

Ethnic group: Zhuang nationality

Height:1.64m.

Date of birth:1March 963 10.

Constellation: Pisces

Nationality: China.

Place of birth: Liuzhou, Guangxi Zhuang Autonomous Region

Wife: Chen.

Father: Li Shibo, a native of Nansi Township, Laibin City.

Mother: Qin Zhenmei, from Rongshui County, Liuzhou City.

The second child in the family has a brother and a sister.

Coaches: Liang Wenjie, Zhang Jian and Ma Shi.

Education: Peking University Bachelor of Laws, 1998. EMBA Class 2000, Guanghua School of Management, Peking University. Honorary Doctor of Technology from Loughborough University and Honorary Doctor of Humanities from Hong Kong Polytechnic University.

Sports: gymnastics

Sports experience: He began to practice gymnastics at the age of 8, 197 1 joined the gymnastics team of Guangxi Zhuang Autonomous Region, and 1980 was selected as the national gymnastics training team.

Best result: 1982 In the 6th World Cup Gymnastics Competition, he won six championships in all seven individual events, including men's all-around, floor exercise, horizontal bar, vault, pommel horse and rings, and the other parallel bars events also won the third place, making him the only athlete who has achieved such amazing results in the world gymnastics history so far. Because this achievement can only be broken by winning all seven individual gold medals or six individual gold medals including all-around plus a silver medal in individual events, Li Ning's achievement in that year was not only unprecedented, but also almost unprecedented, creating a myth in the world gymnastics history, so it was called "Prince of gymnastics".

Sports performance

(partial)

197 1 National Junior Gymnastics Championship floor exercise champion, fourth in parallel bars;

1977 runner-up of floor exercise in the national junior gymnastics championship;

1980 National Gymnastics Division (Chengdu Division) pommel horse champion;

1980 individual all-around runner-up, floor exercise runner-up and rings runner-up in the national gymnastics championship;

198 1 National Gymnastics Division (Kunming Division) individual all-around, pommel horse, rings, parallel bars and horizontal bars champions;

198 1 the 1 1 The third place in floor exercise, pommel horse and rings group and the fifth place in all-around;

198 1 champion of all-around, ring and vault in gymnastics competition between China and America;

198 1 third place in the world gymnastics championship;

1982 At the 6th World Cup Gymnastics Championships, he won six championships in all-around, floor exercise, horizontal bar, vault, pommel horse and rings, and was the third runner-up in parallel bars, becoming the first athlete in the world gymnastics history to achieve such good results.

1982 gymnastics team, all-around, pommel horse, rings champion and parallel bars runner-up in the 9th Asian Games;

1982 champion of individual all-around, pommel horse and vault in national gymnastics championship, runner-up of rings;

1983 champion of men's team, runner-up of vault and runner-up of floor exercise and rings in the 22nd World Gymnastics Championships;

1983 champion of individual all-around and pommel horse in the 5th National Games, runner-up in rings, vault, parallel bars and horizontal bars, and runner-up in floor exercise;

1984 In the 23rd Olympic Games, there were three gold medals in floor exercise, rings and pommel horse, a bronze medal in vault and all-around and a silver medal in men's team;

1984 America's Cup gymnastics floor exercise, pommel horse, rings and vault champion;

1984 individual all-around, floor exercise, pommel horse champion and team champion in Beijing Gymnastics Invitational Tournament;

1984 champion of floor exercise and pommel horse in Japan Middle Cup Gymnastics, runner-up in rings and vault;

1984 champion of floor exercise, rings and vault in Tokyo Cup Gymnastics Invitational Tournament;

1985 champion of rings in the 23rd World Gymnastics Championships, second in pommel horse and team, third in floor exercise;

1985 German DTB Gymnastics Grand Prix champion in floor exercise, pommel horse and rings, runner-up in individual all-around and vault;

1985 Commemorating the individual all-around champion of Gander Cup gymnastics;

1986 champion of all-around, pommel horse and floor exercise in the 7th World Cup Gymnastics Championships, and third in the rings;

1986 1st 10 Asian Games champion in gymnastics team, individual all-around, floor exercise and rings, runner-up in pommel horse and horizontal bar;

1986 Germany DTB Gymnastics Grand Prix individual all-around, floor exercise, ring champion, vault runner-up, pommel horse runner-up;

1986 champion of individual all-around, floor exercise, rings, vault, parallel bars and horizontal bar in Rome Gymnastics Grand Prix;

1987 individual all-around champion of national gymnastics championship, runner-up of floor exercise;

1987 runner-up in the 23rd World Gymnastics Championships and runner-up in rings;

1987 14 World University Games won the runner-up in individual all-around, rings and teams, and the third place in floor exercise, vault and parallel bars;

1987 champion of rings in the 6th National Games, runner-up in individual all-around and floor exercise, runner-up in vault and parallel bars;

1988 fourth place in the 24th Olympic Games and fifth place in floor exercise;

1988 America's Cup gymnastics floor exercise and rings champion;

1988 First World Expo Cup Gymnastics Team Champion.

win an honour

(partial)

His original movements, that is, putting the rings on the right-angle bracket before hanging, putting them on the bracket after turning over, hanging them before hanging, the pommel horse's 90-degree cross turn falls into the riding bracket through a single loop handstand, and the parallel bars 180-degree turn handstand is named by the FISU as "putting rings on Li Ning", "putting rings on Li Ning" and "crossing the pommel horse for Li Ning".

1980 won the title of athlete;

/kloc-0 was elected in 1983/kloc-0 was elected as one of the top ten athletes in China in 1982;

1983 was selected as the best male gymnast in the world by the International Gymnastics Federation and the World Gymnastics Quarterly.

1983 was elected as the representative of the Sixth National People's Congress;

1984 was selected as the top ten male gymnasts in the world by the International Gymnastics Federation and the World Gymnastics Quarterly.

1984 won the first-class military medal of the General Political Department of the People's Liberation Army of China, the title of New Long March Assaulter awarded by the Central Committee of the Communist Youth League, and the title of Special Model Worker awarded by the Guangxi People's Government;

1984 was awarded "35 sports heroes in the 35th anniversary of the founding of the People's Republic of China";

1985 was selected as the top ten male gymnasts in the world by the International Gymnastics Federation and the World Gymnastics Quarterly.

/kloc-0 was elected as one of the top ten athletes in China in 1985/kloc-0 joined China in 1984.

1985 was awarded the title of international athlete;

1986 was selected as the top ten male gymnasts in the world by the International Gymnastics Federation and the World Gymnastics Quarterly.

/kloc-0 was elected in 1986/kloc-0 was elected as one of the top ten athletes in China in 1985;

1987 was selected as the best male gymnast in the world by the International Gymnastics Federation and the World Gymnastics Quarterly.

/kloc-0 was elected in 1987/kloc-0 was elected as one of the top ten athletes in China in 1986;

1987 was accepted as a member of the Athletes' Committee of the International Olympic Committee and became the only representative in Asia;

1988 was elected as the representative of the Seventh National People's Congress;

1988 participated in the 24th Olympic torch relay as a representative of China athletes, becoming the first China athlete to participate in the Olympic torch relay;

1989 obtained the gymnastics international referee certificate and performed all previous world gymnastics competitions from 199 1 Indianapolis World Championships to the 2000 World Cup finals in Glasgow, England;

1989 was named "40 sports heroes in the 40th anniversary of the founding of the People's Republic of China";

1992 was elected as a member of the Men's Technical Committee of the International Gymnastics Federation for a term of four years, becoming the youngest official in the history of the International Gymnastics Federation;

1994 was named "45 sports heroes in the 45th anniversary of the founding of the People's Republic of China";

1996 was re-elected as a member of the Men's Technical Committee of the International Gymnastics Federation for a term of four years;

1999 was rated as "the best athlete in the 20th century" by the International Sports Journalists Association;

1999 was selected as the "Fifty Stars of New China Sports" jointly sponsored by China Sports Daily, CCTV and Shandong Weifang Yaxing Group;

1999 was elected as the "Star of the Century" best athlete in China jointly sponsored by the Chinese Olympic Committee, Fok Ying Tung Foundation and China Sports Journalists Association;

In 2000, he was listed in the International Gymnastics Hall of Fame by the International Gymnastics Federation, becoming the first world gymnast in China.

In 2000, he was selected by the International Gymnastics Federation as one of the most famous gymnasts in the 20th century.

He won 14 world championships and 106 gold medals in gymnastics competitions at home and abroad, and was regarded as the most comprehensive male gymnast by many gymnasts. Mr. Hardy Fink, Chairman of the Men's Technical Committee of the International Gymnastics Federation, praised him as the most perfect male gymnast he had ever seen.

In 2005, he was awarded the "China Charity Award" by the Ministry of Civil Affairs;

In 2005, he was awarded an honorary doctorate in technology by Loughborough University.

In 2006, he was selected as a 60-year Asian hero by Time magazine.

In 2008, he was awarded the "Outstanding Management Award" by China Management International Research Association;

In 2008, he was selected as the last torchbearer to light the Olympic flame in the 29th Beijing Olympic Games.

In 2008, entrusted by the United Nations World Food Program, he went to Lesotho in southern Africa as a celebrity representative of China to participate in multilateral assistance;

In 2008, he was awarded the "Golden Kangaroo Award" by the world innovator China.

In 2008, he was awarded an honorary doctor of humanities by the Hong Kong Polytechnic University;

In 2009, he was elected as CCTV2008 China Economic Person of the Year;

In 2009, he was awarded "Top 30 Sports in 60 Years of the Republic" by China Sports Journalists Association;

In 2009, he won the title of "The Most Influential Person of New China Sports in 60 Years" sponsored by the Propaganda Department of the State Sports General Administration and Wuxing Sports.

In 2009, it won the title of "60 philanthropists who influenced public welfare in China" planned by China Charity Ranking Office and released simultaneously by Public Welfare Times and Phoenix.

In 2009, as a representative of the sports world, he was hailed as the "sports achievement" float for the 60th anniversary of the National Day.

The China Athletes Education Foundation, founded in 2009, won the "Special Contribution Award for the 20th Anniversary of Project Hope";

In 2009, he was appointed as the first "WFP Goodwill Ambassador against Hunger" in China by the United Nations World Food Program, and participated in the food aid project of the China government to Bangladesh;

In 2009, he was selected as "40 Most Influential People in China in 2009" by Businessweek.

In 2009, it was rated as one of the "Top Ten Most Respected Entrepreneurs in China" by Forbes Chinese Edition.

20 10 was selected as "golden decade-the most thoughtful entrepreneur in China" by China Entrepreneurs Association and Guanghua School of Management of Peking University.

20 10 was appointed as the "health ambassador" of the Expo by the Shanghai World Expo Bureau;

20 10 was awarded honorary academician by hong kong university of science and technology.

Light a flame

At the opening ceremony of the Beijing Olympic Games held on the evening of August 8, 2008, in the most exciting ignition link, as expected, "Prince of gymnastics" Li Ning lit the main torch platform of the Beijing Olympic Games in the form of "trapeze". At the moment when the Olympic flame was lit, the atmosphere reached a climax with boiling cheers and thunder.

The moment of the torch of the main torch platform of the Beijing Olympic Games, which has been focused by the global media, is finally coming. After Xu Haifeng, Li, Zhan Xugang, Zhang Jun, Chen Zhong and hand in hand, the appearance of "Prince of gymnastics" Li Ning set off the climax of the audience. At this moment, the eyes of the whole world are focused on China Beijing National Stadium and Li Ning.

Holding the lighted torch in his hand, Li slowly rose into the air, made a running posture and circled over the National Stadium. He stepped forward and a "Xiangyun" scroll slowly unfolded. And lit the Olympic flame under the main torch tower, fireworks and cheers instantly melted into the strongest sound of the "Bird's Nest".

Supplement

1988 retired after the Seoul Olympics and entered the business world. "Li Ning" brand clothes and Jianlibao drinks named after him have sponsored various sports activities for many times and made great contributions to the development of sports. He has the reputation of "genius", "prodigy", "gymnastics giant" and "China trump card", and he is a rare athlete in gymnastics who has won this honor.

Li Ning has won as many as 106 gold medals in gymnastics for more than ten years.

1963, Li Ning was born in Guangxi. He started gymnastics at the age of 7,/kloc-joined the national gymnastics team at the age of 0/7, and retired at the age of 26. 198 1 World University Games men's floor exercise, pommel horse and rings champion. In the 6th World Cup Gymnastics Competition from 65438 to 0982, Li Ning won six of the seven gold medals for men, creating a myth in the world gymnastics history and being called "Prince of gymnastics".

From 65438 to 0984, Li Ning won 3 gold, 2 silver 1 bronze medal in the 23rd Olympic Games, which was close to 1/5 of the total medals of China delegation. He also became the athlete who won the most medals in this Olympic Games. 1985, the ring champion of the world gymnastics championship. 1986 Men's individual all-around, floor exercise and pommel horse champion in the 7th World Cup Gymnastics ... During 17' s sports career, Li Ning won 106 gold medal in major gymnastics competitions at home and abroad. From 65438 to 0987, Li Ning became the only member of the Asian Athletes Committee of the International Olympic Committee at that time. From 65438 to 0999, Li Ning was selected as "the world's best athlete in the 20th century" by the World Sports Journalists Association. His name climbed to the top of the century sports together with 25 sports superstars such as boxing champion Ali, ball king Bailey and air Jordan.

1989 After retiring, Li Ning joined Guangdong Jianlibao Group and founded "Li Ning" sporting goods brand. Taking the opportunity of sponsoring the China delegation of the 90th Asian Games as an opportunity, he started the business of Li Ning Company, which initiated the brand management of sporting goods in China. 1992 During the Barcelona Olympic Games, "Li Ning Brand" was selected as the special equipment for China sports delegation to receive prizes, thus ending the history of China athletes wearing foreign sports brand clothes at the Olympic Games. After ten years of development, "Li Ning" has become the first brand of sporting goods in China. Now, Li Ning is leading his company to make great strides towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions. ...

In the spirit of "from sports, for sports", Li Ning has been actively supporting sports at home and abroad. In the process of Beijing's Olympic bid, Li Ning Company is an enthusiastic sponsor. After the successful bid, Li Ning will continue to promote the development of sports in China. In addition, Li Ning himself is also very enthusiastic about public welfare undertakings. Li Ning personally served as the ambassador of "Chinese Bone Marrow Bank"; As the director and ambassador of "China Health Express" charity foundation to help cataract patients in poor and backward areas recover their vision; Personally participate in the "shark protection action" and call on the whole society to protect wild animals; Set up "China Athletes' Education Foundation" to devote itself to the training of athletes' vocational skills and the construction of China Athletes' Hope Primary School; Established "Ning Foundation" and "Zhenmei Foundation" to devote themselves to public welfare undertakings such as education, sports and disaster relief in Guangxi. According to the incomplete statistics of Hurun Charity List, in 2008 and 2009, Li Ning's investment in charity reached 1.0 1 billion yuan and1.

Li ning sports brand

founder

Overview of founders

1990, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods, and spared no effort to sponsor various sports events. From 65438 to 0995, Li Ning Company became the leader of sporting goods industry in China. In 2005, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high, sprinting towards the goal of a world-class brand. On June 30th, 2008,65438+February 30th, 2008, Li Ning won the "China's Most Competitive Brand List" award in the "2008 World Brand Value Laboratory Annual Award" held by the world's authoritative brand value research institutions, and won wide acclaim from consumers.

Product specialization is the basis of competition in sporting goods industry. Li Ning Company regards product research and development as a record-breaking agenda. As early as 1998, the company established the first design and research center for clothing and footwear products for local companies, and took the lead in becoming a self-developed China sporting goods company; In 2004, Li Ning Company cooperated with the Department of Human Sports Science of the Chinese University of Hong Kong to test the mechanical characteristics of the sports shoes produced by Li Ning Company, establish a database of professional athletes' feet, collect and analyze the data of professional sports characteristics, and further improve the professionalism and comfort of the products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to a series of sportswear, sports shoes and sports accessories. In the near future, Li Ning brand will strive to become a world-class brand and provide professional sports products for athletes and sports enthusiasts all over the world. Because of this enthusiasm, Li Ning has the largest distribution network of sporting goods in China. At the same time, Li Ning's international network is constantly expanding, and it has now entered 23 countries and regions.

Behind every champion team, there must be a set of effective management methods. So is Li Ning Company. In practice and exploration, a set of strategic planning mode and management system suitable for the company has been formed, which makes the organization and operation of the company smooth and unimpeded, and the strategy is implemented decisively and quickly. At present, Li Ning Company is establishing an information system based on ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further enhancing operational efficiency and brand image.

"Promote sports in China and let sports change our lives" is the original intention of Li Ning Company. Li Ning Company has never given up any efforts to realize this mission. Since 1990 supported the China Sports Delegation of the Beijing Asian Games, Li Ning Company has invested heavily in sports and created tens of thousands of employment opportunities.

The unique corporate culture is the baton for every part of Li Ning Company to work closely together and forge ahead, making all suppliers, distributors and service providers become partners, and all employees work together with Qi Xin. Li Ning people believe that human potential is infinite. Sports make people more confident, dare to express themselves, constantly tap their potential and surpass themselves-they have such a brand concept and always put it into practice: 1990, Li Ning Company became the first sporting goods enterprise in China to sponsor the China sports delegation of the Asian Games; 1992, Li Ning Company provided prize-winning equipment for the China Olympic delegation and became the first sporting goods enterprise in China to sponsor the Olympic Games. From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China. From 65438 to 0998, Li Ning Company took the lead in establishing the first design and research center of sportswear and footwear in China. From 65438 to 0999, Li Ning cooperated with SAP to launch AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In 2004, Li Ning Company successfully listed on the main board of China United Communications Corporation, becoming the first sporting goods enterprise listed overseas. In 2005, Li Ning Company became an official partner of NBA. In 2006, Li Ning Company became the official market partner of ATP China.

Development history

65438-0990 Li Ning Sporting Goods Co., Ltd. cooperated with the Chinese Olympic Committee at the beginning of its establishment, promoted the development of sports in China through sporting goods, and spared no effort to sponsor various sports events. From 65438 to 0995, Li Ning Company became the leader of sporting goods industry in China. In 2004, after July 20 10, Li Ning Company continued to maintain the new logo of Li Ning.

Leading position in the industry, sales hit a record high, and sprinted to the goal of international first-class brands ... New Li Ning LOGO ● 2010 after July ●

1990- 1992- initial stage

● 1993- 1995- high-speed development stage

● 1996- 1998- business adjustment stage

● 1999 -200 1 year-secondary development stage

● 2002 -2003-brand remolding stage

● From 2004 to present-professional development stage.

From 65438 to 0989, Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning brand" trademark.

1May, 990, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear.

In August, 1990, "Li Ning" sportswear was selected as the designated costume for the torch relay of the 1 1 Asian Games, the winning costume for the China national team to participate in the Asian Games, and the designated costume for Chinese and foreign journalists. The "Li Ning" sportswear was spread all over the country with the Asian Games torch.

199 1 year, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.

1992, Li Ning brand equipment was selected as the winning clothing and shoes designated by the China delegation in the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games.

1993, Li Ning Company moved to Beijing.

From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China.

From 65438 to 0995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and the order volume accounted for half of the total turnover, becoming the leader of the sporting goods industry in China.

From 65438 to 0996, Li Ning Company sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games.

From 65438 to 0997, Li Ning Company established Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by enterprises.

From 65438 to 0997, Li Ning Company established its own distribution network all over the country.

1998 At the beginning of this year, Beijing Li Ning Sporting Goods Co., Ltd. was established.

1In March, 1998, Li Ning Company took the lead in setting up the first design and research center for sportswear and footwear in China.

1April, 1998, Li Ning Company cooperated with DuPont Company (now Invista Company) to launch CoolmaxR fabric.

1In August, 1998, China suffered a once-in-a-century flood disaster, and Li Ning Company gave 6 million RMB to Jiangxi, Anhui, Hunan, Hubei and Northeast China.

From 65438 to 0999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP.

In June 2000, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and award-winning equipment of the French gymnastics team".

In 2000, Li Ning sponsored the China sports delegation to participate in the 27th Sydney Olympic Games, and the "walk-on" and "butterfly shoes" were rated as "the best award-winning equipment" by journalists from all over the world.

200 1, Li Ning signed a contract with famous Italian and French designers, and the product design embarked on the road of specialization and internationalization.

In July, 200012000, the China diving team wore "Li Ning" diving suits to participate in the World Diving Championships.

200 1 10, Li Ning's first overseas brand image store opened in Santander, Spain.

200165438+February, Mr. Li Ning became "Chinese Bone Marrow Bank" and "Ambassador of Love".

Li-ning brand

In 200 1 year, the turnover of Li Ning Company reached about 734 million yuan. Li Ning Brand In 2002, Li Ning Company

Establish a brand-new brand positioning: Li Ning, anything is possible.

In 2002, Li Ning established cooperation with DuPont (now Invista), and lycra fabric was widely used in Li Ning brand clothing.

In September, 2002, Li Ning Company provided the Spanish women's basketball team with the one-piece competition clothes for the14th World Women's Basketball Championship.

At the end of 2002, Li Ning Company established its own mission, vision, values and business development strategy.

In 2002, the turnover of Li Ning Company reached about 958 million yuan.

In August 2003, the third generation "Li Ning" image shop was launched nationwide.

In June, 2003, 165438+ 10, the "Li Ning Cup Five-a-side Football League" was officially launched in Beijing, Tianjin and Shanghai 13 provinces and cities, and carnival activities were also launched nationwide.

In June, 2003, the E-POS project was officially launched, which indicated that Li Ning Company began to launch the channel management information system in an all-round way. Ning Company signed a contract with China National U 18 Men's Basketball Team to train talents for China Men's Basketball Team to go to the 2008 Olympic Games, and Li Ning Company also began to enter the basketball professional field.

From June 5 to February 2003, Li Ning Company cooperated with Tsinghua University School of Economics and Management and Business School of Sydney University of Technology to jointly set up the first Sino-foreign cooperative sports management master program, so as to cultivate excellent sports management talents for the 2008 Beijing Olympic Games.

From June 5th to February, 2003, Li Ning Company donated materials worth10 million RMB to the earthquake and flood-stricken areas in Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi and Hunan.

In 2003, the turnover of Li Ning Company reached about 654.38+27.6 million yuan.

In February 2004, the first pair of Li Ning professional football shoes was signed by the Spanish Basketball Association, and signed with the Spanish men's basketball team and women's basketball team until 2008.

On June 28th, 2004, Li Ning Co., Ltd. was successfully listed on the main board of Hong Kong Stock Exchange (stock number: 233 1), which was the first mainland sporting goods company to be listed in Hong Kong.

In August, 2004, Li Ning Company sponsored the China Olympic delegation for the fourth time, and the "splendid china" winning clothing and "Aurora" winning shoes complemented each other in Athens.

In August, 2004, Li Ning Company cooperated with Dr. Ned Frederick of American Exeter R&D Company to jointly develop the core technology of Li Ning sports shoes.

In September 2004, the first Li Ning brand professional basketball shoes Freejumper came out, marking Li Ning's entry into professional basketball products. In September 2004, the strategic project of Li Ning Co., Ltd. was completed.

From June 5, 2004 to 10, we cooperated with DRD design office to design Li Ning sports shoes.

From June 5438 to 10, 2004, Li Ning Company Dachao signed a four-year strategic cooperation agreement with China University Basketball Super League (referred to as Dachao League), becoming the only designated sports equipment sponsor of Dachao League.

In June 2004, 165438+ 10, the Hong Kong design and research center "Li Ning Sports Technology Development (Hong Kong) Co., Ltd." was established, focusing on the design of Li Ning brand clothing products.

June 5438 +2005 10, Li Ning Company signed a contract with NBA and became the official market partner of NBA.

In April, 2005, Li Ning entered into a partnership with Netease to jointly create a brand-new "Li Ning-Netease Sports Channel".

In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.

In July, 2005, Li Ning Company joined China International Group, striding forward to the international brand strategy.

On June 5438+ 10, 2006, Li Ning Company signed a contract with damon jones, a famous guard of the Cleveland Cavaliers in NBA. Damon jones will wear Li Ning brand sneakers to play in the NBA. Li Ning brand became the first China sports brand to appear in NBA.

In March 2006, Li Ning 00 1 Limited Edition went on the market. This is the first time that China sports brands have sold limited edition sports shoes.

In April, 2006, Li Ning Company and ATP (Tennis Professional Association) officially announced the establishment of an official market partnership in China.

In April 2006, Li Ning Company reached an agreement with China University Sports Association to jointly build a brand-new Chinese university football league.

In April 2006, Li Ning signed a contract with the Vietnam Football Association (VFF) in Hanoi. Li Ning Company will provide equipment for Vietnam National Men's and Women's Football Team and Vietnam National U23 Men's Football Team in the next three years.

In April, 2006, Li Ning Company and ATP (Tennis Professional Association) officially announced the establishment of an official market partnership in China.

In June 2006, damon jones, an NBA Cleveland Cavaliers player, visited China at the invitation of Li Ning Company. During the seven-day trip, Damon visited Beijing, Hangzhou and Shanghai successively, and had close contact with consumers in China.

On August 14, 2006, Li Ning brand teamed up with Mr. O 'Neill, a top 50 NBA superstar, to jointly launch the "Li Ning" SHAQ series professional basketball product line and jointly explore the basketball market in China.

On September 5, 2006, Li Ning Company launched a professional technical platform for footwear products-"Li Ning Palace" shock absorption technology. "Li Ninggong" is the first scientific and technological platform for sports shoes research and development in China, which indicates that Li Ning's eye-catching ability of sports shoes is among the world's leading ranks.

On September 12, 2006, Li Ning brand officially signed a contract with Sudan national track and field team. Sudan's national track and field team will take part in the 2008 Beijing Olympic Games in training clothes, competition clothes and award-winning clothes specially designed by Li Ning Company.

At the end of 2006, Li Ning Company won the "Huajin Gold Nomination Award".

On June 5, 2007, Li Ning joined hands with CCTV to create a brand-new image of sports channel.

June 5438+1October 65438+February 2007, Li Ning signed a contract with the Argentine national basketball team to internationalize its brand.

On June 29th, 2007, Li Ning signed a contract with the Swedish Olympic Committee and became the designated sports equipment partner of the Olympic delegation.

On April 30th, 2007, Li Ning Company joined hands with Beijing Sport University to promote and support the development of rural sports in China and "exercise together" with rural physical education teachers.

On June 25th, 2007, Li Ning Company signed a contract to become the "official partner" of the Spanish Olympic Committee, and joined hands in the Beijing Olympic Games.

On September 24th, 2007, China sports brand signed the top tennis players-Li Ning Company and Ljubicic for the first time.

On June 5438+065438+1October 65438+May 2007, Li Ning acquired 57.5% equity of the famous table tennis brand "Double Happiness".

On March 17, 2008, Li Ning Company was awarded "first-class advertising partner" by First Advertising Media.

In May 2008, Li Ning Foundation and Li Ning Company donated12.49 million yuan to the Wenchuan earthquake-stricken area.

On July 3rd, 20081day, Li Ning Co., Ltd. announced that it had signed an agreement with Italian sports brand Lotto Sports on July 3rd, 2008, and won the exclusive franchise of the brand in China for 20 years at a price of not less than HK$ 65,438 billion.

In 2009, Li Ning was officially sponsored by China's national badminton team, which overwhelmed the history of Unix dominating the world badminton.

20 10 signed a contract with Norwegian javelin thrower and world champion andreas thorkildsen.

On July 20 10/day, Li Ning Company rebranded and a brand-new Li Ning was born.