Teaching of little red book promotion and operation course? Look here!

As of June 5438+ 10 this year, the registered users of Xiaohongshu exceeded 220 million, mainly from the post-90 s and post-95 s, and most of them were female users. Such a high-quality channel cannot be ignored by promoters. In the online tutorial of Little Red Book, it is said that the skin is itchy but the meat is not itchy. Today, I will share some practical dry goods about Little Red Book and teach you to play a set of sustainable combination boxing. The picture below is an explosive article posted before. In less than a month, it was close to 1.7 million readings, 1, 000+ likes, 500+ circles. First, the traffic portal operates the little red book. First of all, you need to know where your copy will be displayed, which is what we call the traffic portal. Xiaohongshu has three major traffic portals: keyword ranking, natural display and related recommendation. Xiaohongshu app has its own search function, and the corresponding content will appear when searching for keywords, so keyword ranking has become an important traffic portal for Xiaohongshu. Generally speaking, customers who search for keywords are accurate target customers, and competing for keyword rankings is naturally a key step in the promotion of Xiaohongshu. When keyword ranking is displayed, it is divided into three parts: comprehensive ranking, hottest ranking and latest ranking. The content displayed on the home page of Little Red Book is what we call natural display. Natural presentation is based on intelligent matching mechanism, that is, the system presents interested content to users according to their identity attributes. Relevant recommendations mainly appear at the bottom of each note comment, which is generally close to or related to the content of the note. Second, the weight factor can a small red book number be operated, and the most important thing is whether the weight can rise. The account has been downgraded by the system, ranging from the current limit to the title. This part focuses on how to avoid power reduction, and avoiding minefields can naturally increase weight. 1. Nicknames cannot have any marketing product words. Many friends have sent more than a dozen explanations after registering the little red book, not to mention praise and attention, because there are marketing words and product words in the nickname. Xiaohongshu is a * * * community, and the government will curb and crack down on any form of marketing behavior. When many people started to operate Little Red Books, nicknames liked to bring marketing words and brand words. For example, the general agent of XX products will lose at the starting line because the official does not give you the opportunity to show it. Be sure to avoid nicknames with obvious marketing nature and avoid demotion. 2. The published notes should have a unified theme, uniformly publish beauty-related notes and make travel-related notes. Many people like to follow the trend when making red books, and send whatever is popular. In fact, this is a big taboo. The same theme style is more conducive to reflecting your professionalism and letting the system know your content theme and professionalism. When the system recommends content to users, it will give priority to your professional notes. 3. The higher the user level of Xiaohongshu, the higher the weight. The user level of Xiaohongshu is divided into 10 level: diaper potato, bottle potato, sleepy potato, bubble potato, sweet potato, pony potato, culture potato, copper crown potato, silver crown potato and golden crown potato. The higher the level, the higher the weight. After opening an account, you must unlock the user level before upgrading the account level. 4. The reasonable interaction of interactive data is an essential core factor of any social media. To improve the weight of the little red book, we need to optimize the interactive data. Interaction includes like, comment, collection and attention. Some people will choose to brush some data for their accounts. In principle, there is not much problem, but it is worth noting that it should be controlled within a reasonable range. For example, the ratio of praise to presentation is generally between 0.5% and 2%, which is reasonable within this range. If only 100 notes are displayed, but there are 20 likes, it is obviously unreasonable. Third, how to create the explosive text 1. The appropriate title of the title party notes should be attractive, and the title party should do it just right, so that users have a little desire to go in and watch * *. Rhetorical questions, interrogative questions, and titles that can arouse users' curiosity can be used. However, we must be careful not to title the party for the sake of it. If your content is miles away from the title 108000, others will not stop when they click in. So when I say to be a proper title party, the title is exaggerated. The system will directly audit, but we must grasp the scale. For example, refer to 12 constellation love rat list. What is the position of Leo? 2. Labels are very important! Labels are very important! Labels are very important! Little Red Book adds up to a maximum of 9 pictures per note, and the pictures in the notes add up to a maximum of 10 labels. Tags can be directly used as keywords to participate in the ranking, and can also match the user's identity attributes. Therefore, making good use of these 10 tags when publishing notes will bring many benefits to notes. This is very important, everyone must remember! 3. Choosing the right topic is more conducive to exposure. When each note is released, you can choose the corresponding topic, each topic will have a corresponding index, and the topic can also participate in keyword ranking. Therefore, when choosing multiple-choice questions, you must choose topics related to your own content and with high index. Choosing the wrong topic may also lead to your article being rejected by the system. 4. The picture should be clear, and the standard size picture must be clear. The size ratio of the full-screen little red book picture is 3: 4, and it is best to use the size of 3:4. I usually use the size of 1440* 1920. As long as you know something about PS, it is not a problem to make a high-definition picture. 5. The content of the notes should be controversial, which can cause the discussion users to dislike the notes that are too boring. When we publish our notes, we should publish some articles that can arouse discussion. Some controversial articles are most likely to cause discussion among users. My previously published notes will be refuted by some people in the comments, which can promote the interaction of notes very well. But remember, don't scold users in the comments, it will easily damage your image and you may be reported. Fourth, the mode of transformation, whether it is to create explosive articles or increase powder, the ultimate goal is transformation, and operations that do not transform are hooligans. So how should our little red book operation be transformed? Here I teach you some tips and some noteworthy problems. 1. Sign with qq email. I don't know if this is a loophole or an official intention. After a long period of actual measurement, the qq mailbox in Xiaohongshu's signature will not be blocked for the time being. After many revisions, the little red book only shows the signature content of the first two lines. You can simply introduce your business by signing your name and bring your qq mailbox. The mailbox is bound to WeChat, and the target customers will understand. You can use qq mailbox to find your WeChat directly. This method is feasible at present, but the future is unknown. 2. There is another way for comments to guide transactions, that is, to guide customers to conduct transactions on the content of comments. A clever way is to comment on the trumpet, "Where did you get this? Can I contact you? " Help me, too. Can bloggers be private? " Wait a minute. But be careful not to leave contact information in the comment area, which may cause the whole note to be blocked by the system. 3. Import private messages into WeChat. When the user sends you a private message directly, you can send him a picture of his contact information and ask him to add WeChat. Sending letters or numbers directly will be blocked by the system and may not be visible to users. But this method is not safe, because if someone wants to fuck you, they will report you with your private letter, and you will be banned or sealed for 48 hours. Therefore, it is safer to choose the first and second methods. V. Multi-number operation strategies The above are all single-number operation methods. This part tells you the idea and method of multi-operation The advantage of multi-number operation is that it can create a flow matrix, and the effect of batch operation is amplified in series, but the disadvantage is that the cost is relatively high. 1. A phone, a card, and a little red book account need to register their mobile phone numbers and log in with independent devices (I currently operate more than 50 accounts, and one account logs in to the app with a mobile phone). Each account uses traffic and cannot * * * enjoy the network to prevent system association from limiting current. If you log in using the same network, one account will be restricted, and other accounts will also be restricted. Therefore, the operating cost of multi-number is very high, and dozens of cards and mobile phones are money! Conditional friends can consider it. If there are no conditions, you can make 2-3 numbers and enlarge them step by step. 2. Nicknames and signatures are not duplicated. The nickname and signature of each account are not repeated. If the signature is not repeated and the meaning is not exactly the same, you can change some contents and leave a unified mailbox. 3. The content is not repeated. If everything in front of bulk transportation in pseudo original is ready, then the most important part is the content, which is also the biggest headache for everyone. I'm here to teach you a way to deal with it and how to find the relevant content, so I won't say it. Everyone knows this. Did you copy other people's content into your notes? Don't! Direct plagiarism is not recommended (although the anti-plagiarism function of Xiaohongshu is not very powerful, it still has a certain algorithm); Secondly, it is easy to infringe, just meet it. If a serious blogger directly accuses you of infringement, it will be in trouble. So what's better? It's very simple, just process the text content into the picture content. Set it up in your way, remake it into a picture, then publish it, and then use refined text as text. Everyone's style is different, so I won't go into details here. I believe everyone can understand. I would like to mention here that if a qualified friend can keep several original copies, of course, the cost is still high, but this is a long-term solution.