Being both Swatch's brands, which is better, Longines or Omega mechanical watches?

Longines has a long history of over 184 years and exquisite craftsmanship. At the same time, it also has outstanding tradition and outstanding experience in the field of sports timing. But how to choose a watch with 10 thousand yuan? Many people will say, "can Europe not wave?" Why? Longines or Omega, which watch brand is better?

I believe everyone knows that 10,000 yuan Omega has everything from dresses to sports, from heaven to the ocean. The average price is 30,000-50,000 yuan. You can choose Omega's "Four Heavenly Kings" butterfly, constellation, hippocampus and mobile Altman series. As for longines, there are only two series: classic masters and sports diving Concas. As far as the product line is concerned, compared with Longines, the omnipotent Omega undoubtedly has a unique advantage barrier. So many choices between the two can be summarized in one sentence, starting with Longines and Advanced Omega. However, in history, Omega and Longines were once equal, and the turning point was "timely crisis".

Affected by the "crisis in time", Omega and Longines, which were unequal in comprehensive strength at that time, fell into economic crisis one after another, were on the verge of bankruptcy, and even made the worst plans and sold them to Japanese consortia. But then Swatch appeared, bought Omega and Longines, and became Swatch's two brothers. However, due to the economic crisis, Omega watches have been unsalable. In order to cover up this phenomenon, Swatch decided to "cultivate Omega and reduce Longines". The R&D and production department of Longines' proud movement were stripped out, so Longines still uses ETA movement. At the same time, Longines filled the gap of the Group from low-end to high-end and assumed the perfect transition function. Therefore, the positioning of Omega brand will be slightly higher than Longines.

So how to choose the entry-level longines? Generally speaking, Longines are mostly priced between 7K and 2W, which is the most cost-effective. For example, diving Concas is not only a menu, but also the most valuable. There are also a series of traditional watches, full of charm, restrained and elegant.

However, you should pay attention to gold-plated watches, which will fade after a long time, so you should choose carefully. At the same time, Longines brand will also design some high-end K-gold materials in order to enhance its brand image and gain more customer traffic, and the price is 80 ~100000 yuan. We need to think twice about this price, because Longines are no longer expensive, the brand positioning is not up to the level of Omega, there is no luxury promoted by Rolex, and the movement technology is not self-produced.

The choice of advanced omega is much simpler and more rude. I believe everyone knows that the discount of Omega is relatively strong, so after buying a watch at the counter, I suggest you reduce the price, which is generally more or less favorable, which is equivalent to saving money in disguise. In terms of style, Omega sports watches are the first choice. Haima 300 is not only waterproof, but also equipped with a ceramic outer ring, which is young and fashionable in appearance, reasonable in pricing and high in value preservation. Secondly, choose Omega's butterfly dancing, and the three-pin calendar is simple and casual. Generally speaking, the blue disk is more valuable than the white disk. Secondly, you can choose the constellation of Omega, and it is recommended to choose a gradual style, which will be more recognizable than the steel model.

I believe that after reading the above contents, everyone will understand why the brand positioning gap between Omega and Longines is today. Therefore, Longines is cost-effective for consumers who only pay attention to durability; For people who pay attention to taste, Omega is cost-effective.