Patek Philippe, one of the top ten watches in the world?

Watches usually symbolize time. In social situations, people who wear watches are usually considered to have a strong sense of time and reliable behavior. Nowadays, men wearing watches is no longer just a symbol of time. It symbolizes the taste of this man. Then, let's follow the constellation fashion to learn about Patek Philippe, one of the top ten famous watches in the world.

Introduction of Patek Philippe: Patek Philippe was founded in 1839, and it is the only existing watch manufacturer in Switzerland that is completely independently operated by the family. Patek Philippe watches always attach importance to shape design and manufacturing process, and all watchmaking processes are completed in the original factory in Geneva. It is the only brand in the world that all movements have won the "Geneva Seal".

Patek Philippe's unique "Calatrava Cross Star" logo originated from a historical story. 1 185, a Spanish city named calatrava was invaded by moors. Brave priest Raymond and knight Diego Belas Keyes led the people in a desperate war of resistance, and finally drove away the Moors. Calatrava cross is a combination of knight's sword and priest's cross. Therefore, the cross star and the sword together become a symbol of solemnity and courage. The founders of Patek Philippe, Anthony Patek and Jane Philippe, felt that the meaning symbolized by this cross was very compatible with their spirit of cooperation, so they decided to use the "Calatrava Cross Star" as the symbol of Patek Philippe brand from 1875.

The brand of this enterprise ranks 253rd among the top 500 brands in the world in 2006 compiled by the World Brand Lab.

In 2009, Mr Thierry Stern became the president, and his father, Mr Philippe Stern, was the honorary head, which marked the official transition of the management right of the company from the third generation to the fourth generation.

In 2005, Patek Philippe officially settled in China, with its first residence at No.0/8, Shanghai Bund. This is a classic historical building, which was originally the headquarters of Standard Chartered Bank in China, and opened the first Patek Philippe store and customer service center in China.

In 2008, Patek Philippe opened its second exclusive store and customer service center in China in a national historic building at No.23 Qianmen. These two stores and service centers are also the only two brands in China. They not only provide product sales and after-sales maintenance, but also aim to provide China consumers with the most professional lifelong service of Patek Philippe, so as to ensure that each Patek Philippe timepiece can inherit its original high quality and precious value for a long time.

In 20 12, with the joint efforts of Patek Philippe and Midea, Patek Philippe settled in No.33, Bund Source, Shanghai, and made a new appearance as "Patek Philippe Source Mansion". "Patek Philippe Source House" is not only a collection of Patek Philippe watchmaking masterpieces, but also a communication place tailored for watch lovers, sharing the exquisite skills of Patek Philippe timepieces and feeling the long history and brand value contained in this time hall.

Facing the rapid development of high-end consumption in China market, Patek Philippe has adopted a steady and service-oriented marketing strategy. Thierry Stern, the current president of Patek Philippe, hopes that Patek Philippe can adhere to its own inherent development rhythm and concept in all aspects, and keep a low profile and steady; In China, we can have a more solid and long-term planning and development. We are not in a hurry, but combine the top ten values of the brand with China culture to lead Patek Philippe to a wider world.

For more than 100 years, Patek Philippe has always believed in the philosophy of high-quality goods and adhered to the production principles of emphasizing quality and lightweight, meticulous work and slow work. There is only one theme, and that is the pursuit of perfection. It pursues limited production with an annual output of only 50,000 vehicles. For a century and a half, the number of watches produced by Patek Philippe is extremely limited (only 600,000 watches), which is less than the annual output of one model in fashion watches, and only sold in the world's top famous shops.

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